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Feature Fridays: How uses Litmus Personalize in preparation for Black Friday


For this week’s edition of Feature Friday we’re talking all things Black Friday!

This email from British smartphone retailer features personalized dynamic content automation by Litmus Personalize, powered by Kickdynamic.

Personalization techniques include:

  • Countdown timers
  • Social proof
  • Product Automation

Countdown Timers

By using a countdown timer in the header of the email, create a sense of urgency for the recipient. It emphasizes the limited time to order for promotional pricing, or in this case, free next-day delivery.

Social proof utilize social proof capabilities in the form of click counters. Showing how many people have clicked on each product causes major FOMO (fear of missing out). The actions and recommendations of others are extremely powerful to drive trust—and action.

Product Automation

By using dynamically generated product listings, including an image and the price,, has streamlined its processes. This automation is helpful as inventory and pricing can fluctuate over the course of the Black Friday weekend. It ensures that only products that are in stock are displayed, updating automatically based on their Google shopping feed.

Create individualized email experiences at scale

Get powerful results with uniquely personalized, engaging email experiences that boost customer loyalty and drive revenue with Litmus Personalize, powered by Kickdynamic.

Martyn Lee

Martyn Lee

Martyn Lee is a Design Associate at Litmus