For this week’s edition of Feature Friday we’re talking all things Black Friday!
Personalization techniques include:
- Countdown timers
- Social proof
- Product Automation
By using a countdown timer in the header of the email, Mobiles.co.uk create a sense of urgency for the recipient. It emphasizes the limited time to order for promotional pricing, or in this case, free next-day delivery.
Mobiles.co.uk utilize social proof capabilities in the form of click counters. Showing how many people have clicked on each product causes major FOMO (fear of missing out). The actions and recommendations of others are extremely powerful to drive trust—and action.
By using dynamically generated product listings, including an image and the price, Mobiles.co.uk, has streamlined its processes. This automation is helpful as inventory and pricing can fluctuate over the course of the Black Friday weekend. It ensures that only products that are in stock are displayed, updating automatically based on their Google shopping feed.