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This Month in Email: A Recap of Email Marketing News in July 2023

Welcome back to the latest and greatest edition of This Month in Email, your go-to series for all the latest happenings in the world of email marketing.

This edition contains all the hottest headlines from July 2023, so strap in while we catch you up on the latest in email. (Spoiler: A lot of it’s about Barbie.)

📰 News headlines

💅 Barbenheimer: It’s all we can think about

✨ The biggest email event of the year is almost here…

  • Do you have your Litmus Live tickets yet? Hurry and save your spot… Discounted hotel rates close on August 18th! Highlights of the event include, but are not limited to:
    • Learn how to achieve a 100% conversion rate
    • Copy strategies you can steal
    • How to craft the BEST B2B lifecycle marketing plan
    • and so much more!

📊 Email Client Market Share

The top 10 most popular email clients of June 2023 (source: Litmus’ Email Client Market Share) are:

  1. Apple: 58.55%
  2. Gmail: 28.17%
  3. Outlook: 4.33%
  4. Yahoo Mail: 1.56%
  5. Google Android: 1.48%
  6. 0.64%
  7. Thunderbird: 0.25%
  8. Samsung Mail: 0.15%
  9. Windows Live Mail: 0.05%
  10. QQ Mail: 0.05%

Stay in the email loop

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4 envelopes in different colors

Hey, you. Yes, you. This isn’t your ordinary email newsletter.

Stay in the email loop, but not in a boring way. It’s like having a new email bestie who gets you. Not like your IRL friends who keep joking you’re a spammer (unless you are, in which case, we’re swiping left).