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This Month in Email: A Recap of Email Marketing in March 2023

It’s everyone’s favorite time of the month—time for This Month in Email! In this issue, we’ll cover all the latest and greatest happenings in the world of email marketing.

Read on for the biggest headlines shaping the email industry in March 2023.

📰News headlines

🌊 Community happenings

Thar she blows! There’s data on the horizon. And if you’re feeling generous, it could be yours. We’re collecting responses for the 2023 State of Email Design report, and there’s still time to get yours in! Share what makes your heart beat faster when it comes to email designs—and we’ll share our findings with you at close. 

Psst: three randomly selected participants will receive a $100 Amazon gift card for completing the survey. 👀

📊Email Client Market Share

Here are the top 10 most popular email clients from February 2023 (source: Litmus’ Email Client Market Share).

  1. Apple: 59.81%
    1. Apple Mail Privacy: 53.95%
    2. Apple iPhone: 3.71%
    3. Apple Mail: 1.75%
    4. Apple iPad: 0.40%
  2. Gmail: 27.21%
  3. Outlook: 4.42%
  4. Yahoo Mail: 2.91%
  5. Google Android: 1.50%
  6. 0.66%
  7. Samsung Mail: 0.17%
  8. 0.07%
  9. 0.06%
  10. Windows Live Mail: 0.06%

🤖 AI headlines 2: electric boogaloo

Want more updates like this?

You know you do. Subscribe to Litmus Weekly to get all the latest news on email, straight from the horse’s mouth. That is, ours. Us. The email geeks. (No equines involved.) 

Did we miss something? Let us know on Twitter!

4 envelopes in different colors

Hey, you. Yes, you. This isn’t your ordinary email newsletter.

Stay in the email loop, but not in a boring way. It’s like having a new email bestie who gets you. Not like your IRL friends who keep joking you’re a spammer (unless you are, in which case, we’re swiping left).

Abigail Sims

Abigail Sims

Abigail Sims was a Content Marketing Manager at Litmus