This Month in Email: A Recap of Email Marketing News in May 2023

3 min read

You know what time it is! Welcome back to This Month in Email—our monthly series on the latest and greatest happenings in the world of email marketing.

Let’s dive into the biggest headlines shaping the email industry in May 2023.

📰 News headlines

🤖 Beep-boop. It’s robot time.

🧀 Did someone say cheese?

📊 Email Client Market Share

The top 10 most popular email clients of April 2023 (source: Litmus’ Email Client Market Share) are:

  1. Apple: 58.96%
    1. Apple Mail Privacy: 56.46%
    2. Apple iPhone: 1.49%
    3. Apple Mail: 0.86%
    4. Apple iPad: 0.14%
  2. Gmail: 28.04%
  3. Outlook: 4.21%
  4. Yahoo Mail: 2.89%
  5. Google Android: 1.48%
  6. Outlook.com: 0.67%
  7. Samsung Mail: 0.17%
  8. QQ Mail: 0.07%
  9. Orange.fr: 0.07%
  10. Web.de: 0.06%

Keep up with the latest in email

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Abigail Sims

Abigail is a Content Marketing Specialist at Siege Media.