Justine Jordan
Justine is the Head of Strategy and Community at Beefree, a no-code HTML email builder and editor. She has held multiple Head of Marketing roles at ActiveCampaign, Wildbit, and Help Scout, and was also the VP of Marketing at Litmus.
Latest posts:
The Litmus Evolution: From Email Previews to the Email Creative Platform
When I joined Litmus nearly 7 years ago, Litmus was known best for Email Previews. Today, Email Previews is no longer a standalone feature. Our commitment to creating the world’s best email testing tools has evolved into the Litmus Email Creative Platform, seamlessly integrating time-saving features like Builder and Checklist into every aspect of your workflow and making everyday email tasks faster and easier. This summer, we’ve made even more exciting updates to our platform. Here’s what’s new.
Email Client Market Share Trends for 2017 (So Far)
The email industry is known for frequent—and mostly unannounced—changes that can affect marketing team’s workflows, email performance, and customer experience (and not always for the better). Here's what's happened so far in 2017, based on an data from Litmus Email Analytics.
The Ultimate Guide to Styled ALT Text in Email
A commonly accepted best practice in the email world is the inclusion of alt attributes (frequently known as an "ALT tag" or "ALT text," which is shorthand for alternative text) for images. Why it's important to remember this detail to best optimize your email >>
Email Geeks: How to Advocate for Yourself at Work
Email geeks, it’s time to arm yourselves. We've been there before, and know the pain of being a lone email advocate in an organization. We've also learned from this, and offer this advice for promoting yourself and your ideas.
Top 10 Most Popular Email Clients of 2015
As another year wraps up, email is still reminding us that nothing in this industry is boring, despite what some naysayers would like to have us think! We tracked nearly 1 billion emails every month throughout 2015, measuring where and how your messages are opened around the world. While some things remained the same—the top three email clients in January were still the top three in November—there was some drama along the way.
53% of Emails Opened on Mobile; Outlook Opens Decrease 33%
We’ve been tracking email opens for more than 4 years. And it’s incredible to see how behaviors have changed over time. Mobile email was barely a blip on our radars in 2011, and made up just 8% of email opens. Fast forward to 2014, and nearly half of emails are opened on smartphones and tablets—a 500% increase in four years.
The How-To Guide to Responsive Email Design
Responsive email design has been growing steadily in popularity, and …
