Content Automation

Leverage customers’ specific product or CRM data points to drive personalized content for your subscribers, like new products available.

Asda display the live currency conversion in email. On open, the latest currency is displayed pulled directly from their currency partner’s feed.

Weather based imagery and live info from the mountain in email

The hero image of this email changes based on the weather conditions in the resort. It also features live information straight from the mountain including: the number of lifts and trails open, new snowfall, the weather forecast and the surface conditions.

PrettyLittleThing personalized image in email

We love this personalized image! It’s a great example of using customer data to capture attention. The messaging makes this a particularly strong example.

The latest products added to Ted’s product feed automatically displayed in email. Always the newest, in-season and on trend items at every open.

Elevated product design and a live timer in email

To elevate the product creative, New Look added dynamic layers to live products to display labels based on whether a product was a ‘bestseller’ or ‘selling fast’. These layers updated live base don the product feed and stock levels.

Live odds for selected games and live odd boosts. This email is personalized to the recipients language and prefered odds format.

Live products powered by Kickdynamic Email Recommendations

This emails contains the top 3 most purchased ‘not Apple’ handsets in the last 7 days from mobiles.co.uk’s website. The products update live in-line with purchases made on site and the product details for each deal update live too – for example if the price, monthly cost or any other details change these are automatically updated in the email too.

German version of a Skybet live odds email. This is is sent in multiple languages.

Live tv schedule and medal table in email

Washington Post display a live TV schedule and medal table during the 2016 Olympic games.

Live product recommendations in email powered by an API. At open, we call the API and retrieve the latest product recommendations.

Top 10 deals of the month fully automated from a CSV file with the latest content. Setup once, the template is populated with date at send time and the content is automatically populated in the email.

Dynamic holiday destination emails with the latest offers and availability

Up-to-date, relevant holiday recommendations in email based on recipient’s recent browse information and location of open (deals from closest airport shown).

Email Gallery

Content Automation