Interest Signals

By using Social Signals in this email DFS were able to encourage recipients to shop by showing how many people were loving each product.

This supersonic Black Friday email from Hunter included a countdown timer at the top of the email, as well as social signals to show how many people were currently shopping.

This email from Kate Spade encouraged customers to purchase by using social signals to let them know how many people were currently shopping their Black Friday deals

Social Signals in the header of this email from Endy show how many people are shopping that item. There is nothing more enticing than FOMO!

Social Signals and a Countdown Timer was used in this email from Kate Spade promotiong their VIP preview sale!

This product email from New Look used Kickdynamic technology to show social signals. When stock of each product dropped below a certain number the product showed an almost gone sign, encouraging shoppers to buy quickly!

Hunter used social signals to show how many people liked their recycled tote bags! Now that’s resourceful!

New Look used social signals in this email header to let openers know how many people were shopping online.

Social Signals were used in this email from Missguided to show how many people were viewing each product, encouraging customers to buy before they sell out!

This email features the live number of clicks over each product featured in the email adding real social-proof in the inbox.

The social signals displayed in this email showed how much each product was loved by customers.

A live vote for festive favourites with the live number of clicks for each product displayed at each open.

This email features a live click counter showcasing how many recipients clicked on each product. The timer resets daily to show the time left to shop with free next delivery guaranteed.

Hunter Boots live forecast and social signals in emailThe hero image of this email features a forecast with the live chance of rain in open location. The products in the email feature social signals (live number of clicks on each product) that update live at every open.

Kiehl's live social signals and kinetic code

Kiehl’s launch cyber week with this email featuring live social signals based on number of clicks in the email. The social signals sat within a carousel for a cool interactive touch! Openers could scroll through products in the email itself.

In this email Kiehl’s showcase the number of recipients clicking through on products.

Topman feature live Social Signals in the form of click counts in this Black Friday email.

A gorgeous, summery email featuring real-life imagery with social signals (live number of clicks) overlaid.

Showcasing favourite ‘beauty byes’ recipients were able to shop limited edition products before they were discontinued. The twist? The live number of clicks on each product way shown over each product adding social proof and confidence into the email!

Topman Bestselling email with social signals

In this email Topman overlaid the live number of clicks on each product. This is a great strategy to boost engagement by building social proof into email.

In this email, Urban Decay have included the number of clicks on the hero image. At each open, the email updates to display the live number of clicks on the hero image.

This is a fantastic example of live email social signals overlaid on products. We love how integrated the social signals are with the design, they blend seamlessly with their iconic branding.

Popular products email with social signals from Hunter

A popular products email with social signals overlaid from Hunter.

This email showcases the live engagement (number of clicks) on each product. It also includes a nearest store pod, which when clicked, generates personalized directions to the recipients closest store.

In this stripped back, simple email Kate Spade elevate the product content with the addition of social signals.

Mobiles.co.uk included live email social proofing in their Black Friday deal email. The number of clicks on each offer automatically updated at every email open.

New Look Live Social Signals for sale email

In this colourful email, New Look include the live number of clicks over the category sale pods. Over 5,600 clicks in dresses and 3000+ on shoes. We also love the big CTA, the hamburger menu and the personalized view online link.

This email displays the live number of clicks on each image. Social signals are a great way to boost engagement through interactivity.

In this email the live number of clicks on the featured product is displayed at every open. The views badge appears after 100 clicks and continues to update with every engagement.

T.M. Lewin vote for favourite look in email

Vote for your favourite look, Monday to Friday. The live number of clicks / votes displayed over each day, updating at every open.

Pretty Little Thing loving these back in stock items in email. Live number of clicks on each back in stock product.

Currys PC World sent a live poll with results updating in real-time

A live poll ahead sent just before of Black Friday to discover what recipients wanted to see on offer. Results updated in real-time. Click data was used for personalization over the Black Friday period.

Live election coverage in email with live maps & breaking news

An industry first! Live election coverage in email featuring the latest country and state maps updating live as the results rolled in. Alongside the personalized state map was breaking news headlines for the recipient’s preferred state.

Pretty Little Thing click based visibility layers over products. Selling fast labelling displayed based on reaching a number of clicks on the image.

Handpicked products with the latest views and pricing

Live products powered by a product feed. Images display the number of product views, product information and the latest pricing.

Endy incorporates positive reviews in emails to capture the interest of prospective shoppers by highlighting the products that have already proven to be most loved by their customers.

Using social signals, we showcased which pieces of content were resonating with recipients. This encouraged subscribers to click through and ultimately increased conversion rates.

Email Gallery

Interest Signals