Leverage customers’ specific product or CRM data points to drive personalized content for your subscribers, like new products available.
This bank holiday email from Co-op updated the weather for each recipient, dependent on where they were. Based on that data the header image would change to reflect either an outdoor BBQ or some indoor fun instead. This email was live, so updated all over the bank holiday weekend! They also included a fun meat vs plant based poll!
P&O combined advanced kinetic coding, live email functionality to create a visually stunning, highly personalized pre-travel email. This email contains a personalized boarding pass, hundreds of dynamic variables automated to populate the what’s on board section, live sailing updates & currency conversion.