Countdown Timers
Countdown timers are the best way to drive urgency around a specific date or event, displaying the exact time remaining at every email open.

To save time and reduce design resource Mobiles.co.uk merge hand-picked product SKUs into Kickdynamic tags to automate product content in their email. All the information in the product pod is dynamic, with network benefits swapping in and out depending on the deal (powered by visibility rules and data in the product feed).

Timers are usually positioned at the top of an email. In this example, Studio.co.uk have broken that rule and featured it at the bottom of their email. With compelling offers featured, when the recipient gets to the bottom of the email they see strong timer call to action. Once the offer was over the timer was switched out to an offer ended banner with a ‘win back’ message.