Make every send count with Litmus
Build It
Scale the design and creation of uniquely personalized emails, boosting the efficiency of your marketing team while increasing sales and revenue.
Test It
Ensure every email results in the best shopper experience, faster, with automated email testing and a streamlined email review and approval process.
Trust It
Get the uptime, security, and reliable email analytics needed to ensure you’re serving the right beauty content to the right subscriber at the right time.
“Our customers are very active on social media, [so] adding social signals meant customers were much more engaged and responsive. It was a quick win for the team.”
Olivia Shanu-Wilson,
Senior CRM Executive, PrettyLittleThing
Unlock revenue opportunities with beautifully personalized emails
Beauty trends change quickly. That puts message relevance at risk if you’re personalizing emails at the time they’re sent. Our platform gives you the tools to personalize emails the moment they’re opened—without added manual effort. Automate and scale the creation of truly personalized individual email experiences that boost customer loyalty and drive revenue with LItmus Personalize.
Increase customer satisfaction by only showing available products
Easily connect a product feed (Google Shopping Feed / CSV / XML) to a coordinating image to automatically display best-selling or new products. Create beautiful designs with advanced visibility layers to show or hide callouts or stickers based on flags in the product feed. Set rules to only show beauty products that are available to buy, to increase customer satisfaction, revenue and product discoverability.
Give subscribers a voice and watch email engagement soar
Make it easy— and fun—for subscribers to share their opinion directly with your brand. Invite subscribers to cast their vote and capture the valuable insights to ensure every email is better than the last.
Harness the power of social proof to supercharge email engagement
Beautifully designed emails only get you so far in capturing subscriber attention. Incite action by showing—not telling—what subscribers are loving most, encouraging others to join the fun and take action fast.
Join the top beauty industry brands that trust Litmus to create better emails
It’s time to get more from your beauty email marketing—with a partner you can count on
Litmus empowers you with the tools you need to make your email marketing efforts more effective across clients.