Email marketing often gets overlooked in the wake of new and flashier digital marketing platforms. But email still works—and it continues to be unmatched when it comes to return on investment (ROI), resulting in a $36 return for every $1 spent. And when we asked the email community surveyed as part of our 2021 State of Email report, 79% of respondents ranked email as their top three most impactful marketing channels.
So how can you get the most out of your email marketing to keep subscribers engaged and converting–while simultaneously collecting the data that will help you continually refine your approach?
We partnered with our friends at HubSpot to share our insights on the 2022 email marketing trends you can leverage, as part of their State of Marketing Trends 2022 report. In our chapter, you’ll learn our suggestions for establishing an email marketing game plan that shows ways to tap into more data, identify meaningful performance, and boost email engagement.
You’ll find specific details on:
- Email’s ability to tap into zero- and first-party data to create messages personalized to each subscriber.
- Adjusting how you measure email campaign success now that Apple’s Mail Privacy Protection (MPP) has complicated open rates.
- Key audience engagement benchmarks to help you better understand your audience—and what they want to see in their inbox.
You’ll also learn trends in content marketing, social media, video, and digital advertising that will help you build a smarter and more sophisticated marketing strategy in 2022.
Download the guide now to find all the latest trends, audience insights, and tools you need to know to stake your claim as a digital marketing rock star.