Maria Coleman
Maria is the Manager of Content Strategy at Truckstop. Previously, she was a Senior Content Marketing Manager at Litmus, and was in content marketing at Adtaxi, a digital marketing agency.
Latest posts:
The Results Are In: Litmus Achieves 12 Fall G2 Crowd Badges
Litmus has been recognized for top achievements through customer feedback for G2 awards.
How to Increase CTR in Your Email Marketing Efforts
Do you want to engage more prospects and customers in your email marketing efforts? Read our blog to learn tips on how to increase CTR in your emails.
Submissions Open for the 2022 Email Excellence Awards
It’s time to show off your best emails of the year! Submit your entry for the 2022 Litmus Email Excellence Awards.
Why You Shouldn’t Dismiss Plain Text Emails (And How to Make Them Engaging)
Learn why simplified, plain text emails still work and how to use them. Included is a plain text email template to get you started.
B2B Email Campaign Ideas to Drive Engagement
As email marketers, driving engagement isn't always easy. Read B2B email campaign ideas and best practices to help engage prospects and customers. Read now!
Litmus Receives Top Honors For Products and Customer Service
Litmus has been recognized by customers and industry experts for outstanding products and services.
HubSpot and Litmus Share the 2022 Marketing Trends You Need to Know
Learn marketing trends from HubSpot’s latest report, along with key email marketing trends and strategies Litmus recommends in 2022 to outperform your goals
How to Recover from an Email Personalization Mistake
Don't panic over email mistakes. Learn how to recover with ease and prevent future errors
How An Email Marketing Solution Can Optimize Your Strategy
Learn how combining your email content with an all-in-one email marketing platform helps you save time and money.
Taking the Mystery Out of Email Deliverability [Infographic]
Email deliverability impacts brand reputation, customer loyalty, and ROI. Learn the facts when it comes to getting your email to the inbox.
Email Preference Center Tips: How to Keep Every Subscriber Happy
Learn about email preference center tips, see examples, and create your own preference center to increase email personalization.
Top 5 Priorities for Successful Email Marketing Programs
Grow your business and subscriber loyalty with these 5 email marketing priorities.
Why You Should Be Using Responsive Email Templates
Emails should look great across devices. Learn why you should be using responsive email templates to increase engagement.
Using Emojis in Subject Lines to Stand Out in the Inbox
Learn how to identify the how, when, and where of using emojis in email subject lines.
Get More From Your Data With Email Marketing Analytics
Email marketing data can help you improve campaign performance. Here’s how to use Litmus Email Analytics to do just that.
Email Personalization—From Engagement To Conversion
Learn how email personalization allows you to increase engagement and conversions
Marketing Trends That Will Define Success in 2022: Webinar Recap + Q&A
Marketing leaders discuss ways to prioritize marketing trends for success in 2022.
Bringing You Better Email Personalization Powered by Kickdynamic
Litmus partners with Kickdynamic to empower marketers and improve email personalization
How Combining Segmentation and Personalization Improves Your Brand Experience
Learn how to combine segmentation and personalization to improve your subscriber experience.
Email Marketing KPIs You Should Be Tracking
Email marketing KPIs set the foundation for a successful campaign and allow you to identify what’s working, and where you can improve.
Don’t Abandon Your Window Shoppers: Create Opportunity with these 3 Browse Abandonment Emails
Learn how browse abandonment emails can lead to complete purchases, along with the 3 types of browse abandonment emails.
How to Use Shopper Generated Content to Personalize Your Emails
Learn how to create a personalized shopping experience tailor made for your subscribers using shopper generated content.
2021 Product Releases: Year in Review
Litmus reviews 2021 product releases that changed the game for email marketers
How to Use Your Google Shopping Feeds to Improve the Subscriber Experience
Learn how to use Google Shopping Feeds in your email marketing and improve the subscriber experience.
Defining the 4 Types of Data and Knowing When to Use Them
Learn the basics about the four types of data and how to use them effectively in your email campaign strategy.
