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How Deliverability Can Guide Your Emails to Subscribers’ Inboxes


Building the perfect email campaign takes time and resources. No marketer wants to hit send only to get labeled as spam and end up in the junk folder. Fortunately, there are preventative steps you can take to increase your odds of a successful launch and get those carefully curated emails delivered to your subscribers’ inboxes.

Understanding email deliverability starts long before a campaign launch. There are a series of checkpoints your emails must pass to be safely and securely delivered. Not only is this important to get your messages to the right people, but poor deliverability also can have a ripple effect. Systematic deliverability issues can diminish your online credibility, audience reach and engagement, and ultimately, decrease your ROI.

Email is incredibly effective but it’s important to take a calculated, proactive approach to ensure success. And if you’re worried it’s too late to undo poor deliverability, there’s good news for you too. There are tactical ways to check and resolve spam trap issues that will result in seeing email success once again.

Deliverability can feel a bit intimidating, don’t be alarmed—we have you covered! We have partnered with our friends over at SparkPost to bring you, The Ultimate Guide to Email Deliverability. In it you’ll find a full breakdown of actionable ways to increase your deliverability while decreasing unnecessary effort to help you start your year off right.

In it we break down:

  • What is email deliverability and why does it matter?
  • Ways to ensure strong deliverability, including a 12 step checklist
  • How to monitor and measure deliverability with pre-send and post-send guidelines
  • Tactics to resolve spam trap issues along with tips to avoid having your email blocked or blocklisted

We have tools and tips to help you make 2022 your most successful email marketing year yet.

Download the eBook to learn more, and get your messages delivered with ease.