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Litmus Live Boston 2017—a Recap in Tweets

With 3 tracks, 35 sessions, and hundreds of email-loving attendees, Litmus Live Boston was the largest event we’ve ever hosted. Couldn’t be there in person? Here’s a recap (thanks, Twitter).

Overcoming Imposter Syndrome

Do you sometimes feel like you’re sitting at your keyboard, just “faking it ‘til you make it”? Truth is, you’re not alone. We all make it up as we go—and that’s probably the best part of working in email.

Making it to the inbox

You’ve spent hours crafting the perfect email only to discover that it never made it to the inbox? Our speakers shared tips for how to avoid an email marketer’s worst nightmare.

Optimizing images in email

When translating your brand into email, nothing is more powerful than imagery. Think beyond logos only and don’t be afraid to experiment with different image formats, like background images. At the same time, keep the mobile subscriber experience in mind: lighter images load faster and use less data. Image optimization is key for hitting branding goals while also making sure your email performs for a mobile audience.

Don’t be afraid to experiment with interactivity

No, interactive email isn’t just for big name brands and the most advanced email coders. With rising support for basic interactive elements in key email clients, it’s time to experiment with making your emails more interactive. Start with simple elements, like hover effects.

A key quality of a great email marketer is being able to listen

Whether you’re thinking about content for your next big campaign, or wonder what email frequency is right for your audience, listening to your subscribers and truly understanding their preferences is key to running a successful email program.

Mastering personalization

Personalization is so much more than just picking up your subscriber’s first and last name. Identify factors that truly matter to your audience—and make personalization a powerful mechanism for connecting customers with your brand.

And now it’s time to put what we’ve learned into action

One of the most exciting things about Litmus Live is watching our inboxes and seeing the community put into practice what they learned at Litmus Live. We can’t wait to see your next campaigns!

Loved following #LitmusLive on Twitter? It’s even better in person!

Join hundreds of email professionals for real-world advice, best practices, and hands-on takeaways you can put into action immediately. A limited amount of tickets is still available for Litmus Live London and San Francisco.

Buy your Litmus Live ticket →

Kat Heidelberger

Kat Heidelberger

Kat Heidelberger was a marketing intern at Litmus