Read Time: 6 min

Litmus Live London 2018— A Recap in Tweets

Our first conference of the year has come to a close. Litmus Live London was packed with knowledgeable talks, expert speakers, and awesome attendees.

If you weren’t able to attend Litmus Live London—or were there and want to relive the experience—we rounded up our favorite tweets from the conference. Here is our recap of Litmus Live London via tweets:

Creating Customer-Centric Campaigns.

We all want our subscribers to enjoy our emails. After all, happier subscribers are more likely to open and click. That’s why it’s important to create email with the customers’ needs in mind. In order to assess these needs, you have to put yourself in their shoes.

Here are some ways that marketers can balance customer needs with business needs to drive brand loyalty and revenue:

  1. By Gaining Feedback
  2. No amount of analytics will tell you what a customer is truly thinking—the only way to find out is to ask.

  3. By making sure that your messages resonate around the world
  4. As marketing becomes more globalized, it’s important to make sure that your messages make sense to subscribers, regardless of where they live in the world. Translation is a good place to start, but if you want to communicate with your customers effectively, you will need to localize your emails to each area in which you’re sending.

    A great example is Uber Eats…

  5. By Ensuring GDPR compliance
  6. Permission is a cornerstone of a sound email marketing strategy. GDPR compliance ensures customer-centricity by clearly defining consent and permission for subscribers to receive your messages. Therefore, it’s in your best interest to gain consent.

    And ensuring proper consent and permission with GDPR compliance doesn’t mean your lists or send volume will shrink! In fact…

  7. Using Interactive Email Appropriately
  8. Don’t use interactive email just for the sake of using interactive email.

    And if you’re going to use it, make sure you can test and track it…

  9. By keeping it simple
  10. Keeping emails simple makes it easier for your audience to read, easier for your email team to build, and easier to meet your goals.

Creating a Human-Centric Email Workflow.

Marketers are humans, not robots. Customers aren’t the only ones whose needs should be considered in the email creation process: your email team should be happy too!

Here are some ways that you can make the email workflow more human-centric for those involved:

  1. Gaining Feedback
  2. Feedback between colleagues strengthens communication, improves collaboration, and promotes teamwork. Improving how your team delivers feedback will help you recognize if work is evenly distributed, help produce better ideas, and ultimately lead to lower lead times, faster approvals, and other improvements.

  3. Taking an omnichannel approach
  4. Sometimes we ask email to work too hard for us when it should be working together with other mediums as part of an integrated marketing campaign, and customers expect an omnichannel experience from brands. Plus, crafting channel-specific strategies allows teams to focus on what they do best.

The Litmus Live Afterglow

Here’s what Litmus Live London attendees had to say about their experience!

Feeling a little FOMO from seeing all these Tweets? There are still tickets available for Litmus Live Boston and San Francisco!
Join hundreds of email professionals for real-world advice, best practices, and hands-on takeaways you can put into action immediately.

Get your Litmus Live tickets here →

Kat Heidelberger

Kat Heidelberger

Kat Heidelberger was a marketing intern at Litmus