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This Month in Email: A Recap of Email Marketing News in April 2023

And we’re back! Welcome back to This Month in Email—our monthly series on the latest happenings in the world of email marketing.

Let’s dive into the biggest headlines shaping the email industry in April 2023.

📰 News headlines

🤖 The world of AI

🌟 In lighter news

A joke email turns into real-life hand modeling opportunity with a distillery in Brooklyn Park.

✨ Community happenings

Marketing executives and practitioners gathered in Las Vegas from April 17th-19th for MailCon, the world’s largest email marketing conference.

📊 Email Client Market Share

The top 10 most popular email clients of March 2023 (source: Litmus’ Email Client Market Share) are:

    1. Apple: 59.04%
      1. Apple Mail Privacy: 54.27%
      2. Apple iPhone: 2.73%
      3. Apple Mail: 1.71%
      4. Apple iPad: 0.33%
    2. Gmail: 27.96%
    3. Outlook: 4.50%
    4. Yahoo Mail: 2.73%
    5. Google Android: 1.48%
    6. 0.67%
    7. Samsung Mail: 0.16%
    8. QQ Mail: 0.06%
    9. 0.06%
    10. 0.06%

Stay in the email loop

Subscribe to our Litmus Weekly for the latest, handpicked email content and news you should know about—from both Litmus and the rest of the email world. 

Did we miss something? Let us know on Twitter!

Last updated May 2, 2023.

4 envelopes in different colors

Hey, you. Yes, you. This isn’t your ordinary email newsletter.

Stay in the email loop, but not in a boring way. It’s like having a new email bestie who gets you. Not like your IRL friends who keep joking you’re a spammer (unless you are, in which case, we’re swiping left).

Kimberly Huang

Kimberly Huang

Kimberly Huang is a Content Marketing Manager at Litmus