Make your customer’s path to purchase more personalized than ever

When it comes to engaging with customers, strong emails are essential. At the core of every return visit and repeat purchase is a series of personalized promotions and customized communications. But with so much competition crowding inboxes, how do you ensure your message is the one that stands out? That’s where Litmus comes in. Our powerful suite of email marketing tools empowers retailers and eCommerce companies to meet consumer expectations for outstanding experiences.


See how SmileDirectClub uses Litmus to troubleshoot emails and get effective campaigns out the door faster.

Litmus Analytics

Engage with shoppers

Get insights that go beyond customer clicks and cravings to see precisely where, when, and how customers are most likely to act on your emails. Litmus lets you extract the exact insights you need to improve personalization and segmentation with every send. You’ll know which devices your customers use most, where subscribers are located, and what messages are most engaging—all so you can make more informed decisions about design, send times, content, and creative.


Litmus Integrations

Enhance the experience

Connect to popular email service providers—Marketo, Eloqua, Salesforce, and more—to quickly see how your emails look on 90+ clients and devices. Then quickly test different variations of emails with dynamic content to tailor messages based on personal interests and buying behaviors. It’s the extra assurance you need when customizing your message based on previous purchases and other interactions—across hundreds of thousands and even millions of subscribers.


Litmus features

Protect your brand

Litmus frees you to focus on the messaging that matters most to shoppers—and to ensure each email represents your brand in the best possible way. Use comprehensive pre-send tools to quickly test every last image, link, line break, and more…without the need for more manual work or time-intensive reviews. From automated pre-send checklists to spam testing, you’ll have everything you need to ensure campaigns are inbox-ready and error-free.


Preview emails based on the latest updates to 90+ email apps and clients

Catch broken links, test spam filters, optimize load speed, and more

Use subscriber insights and advanced analytics to improve personalization

From Costco to Best Buy, many of the world’s most beloved brands and retailers rely on Litmus

Real Customers. Real Results.

“Litmus is able to show us not only which email clients our customers are using….but also things like geolocation and how they’re engaging with emails…in a way that a lot of the other available tool sets were really limiting.”
Stephanie McKay, Senior Manager of Marketing and Personalization at LuckyVitamin

It’s time to get more from your marketing—with a partner you can count on

Litmus empowers you with the tools you need to make email marketing more effective for each and every customer.