Make your customer’s path to purchase more personalized than ever

When it comes to engaging with customers, strong emails are essential. At the core of every return visit and repeat purchase is a series of personalized promotions and customized communications. But with so much competition crowding inboxes, how do you ensure your message is the one that stands out? That’s where Litmus comes in. Our powerful suite of email marketing tools empowers retailers and eCommerce companies to meet consumer expectations for outstanding experiences.


See how SmileDirectClub uses Litmus to troubleshoot emails and get effective campaigns out the door faster.

Preview of Litmus Email Analytics which shows opens, privacy-impacted opens, read and engagement time, Dark Mode Usage, and more.

Engage with shoppers

Get reliable insights that cut through the clutter to show you what’s most likely to move the needle with your customers. You’ll know which devices your customers use most, and what messages are most engaging so you can make more informed decisions about design, content, and creative. Litmus gives you the exact insights you need to improve personalization and segmentation with every send.


With Litmus technology integrations you can reduce errors and save time.

Enhance the experience

Connect to popular email service providers—Marketo, Eloqua, Salesforce, and more—to quickly see how your emails look on 100+ clients and devices. Then quickly test different variations of emails with dynamic content to tailor messages based on personal interests and buying behaviors. It’s the extra assurance you need when customizing your message based on previous purchases and other interactions—across hundreds of thousands and even millions of subscribers.


Ensure every email is on-brand and error-free with Email Testing in Litmus

Protect your brand

Litmus frees you to focus on the messaging that matters most to shoppers—and to ensure each email represents your brand in the best possible way. Use comprehensive pre-send tools to quickly test every last image, link, line break, and more…without the need for more manual work or time-intensive reviews. From automated pre-send checklists to spam testing, you’ll have everything you need to ensure campaigns are inbox-ready and error-free.


Preview emails based on the latest updates to 100+ email apps and clients

Catch broken links, test spam filters, optimize load speed, and more

Use subscriber insights and advanced analytics to improve personalization

From Costco to Best Buy, many of the world’s most beloved brands and retailers rely on Litmus

Real Customers. Real Results.

“Litmus is able to show us not only which email clients our customers are using….but also things like geolocation and how they’re engaging with emails…in a way that a lot of the other available tool sets were really limiting.”
Stephanie McKay, Senior Manager of Marketing and Personalization at LuckyVitamin

What Users Are Saying On

It’s time to get more from your marketing—with a partner you can count on

Litmus empowers you with the tools you need to make email marketing more effective for each and every customer.