Overwhelmed by data overload?
Litmus cuts through the clutter. We’ll help you extract the right insights so you can understand, at a glance, what’s most likely to move the needle. With the ability to see which clients and devices your subscribers are using to view your message —and how they are interacting with it—it’s never been easier to make informed decisions on the design, segmentation, and personalization needed to engage your audience.
“Litmus gives us the ability to use email meta-data for deeper insights on behavior, and enables Samsung to do targeted follow-up directly.”
Coen Van der Ven, CRM & Loyalty Specialist at Samsung
Leverage Reliable Insights
Brands that use Litmus Email Analytics see 16% higher ROI than those that rely on data from their email service providers alone. The reason is simple: our powerful solution identifies reliable insights to improve segmentation and optimize each email for your target audience.
With data protection measures on the rise and varying engagement metrics available across devices, tracking reliable opens helps you understand your true audience engagement and take action. Plus, you’ll gain insight into which devices and apps your subscribers use most so you can prioritize testing your most popular clients and ensure every email is error-free.
Reveal what resonates
Litmus analytics make it easy to improve your campaigns with every email you send. Quickly identify your most successful emails to build upon your success and apply insights that up-level your strategy.
With information like dark mode usage and reading environments, it’s never been easier to inform content and design decisions that best appeal to your audience. Whether you want to enhance personalization or simply fine-tune your message, Litmus provides the email insights you need to cut through the noise and make your message heard.
Get an integrated view of performance
Break down data silos that get in the way of email optimization. Automatically sync email performance data from Salesforce Marketing Cloud, Oracle Eloqua, or Marketo for an at-a-glance view of your entire email program. Quickly identify opportunities to innovate and improve your email program based on actual subscriber behavior—directly inside Litmus Email Analytics.
Discover the top subject lines that broke through the noise and identify your most engaging content, so you can build on what’s resonating with your audiences. Plus, see highlights of how your email program is performing, all without manually sifting through data.
Share insights across marketing
Litmus doesn’t just equip you with insights to send better email. It helps you easily share reports so you can empower your team to make agile, data-driven decisions across your entire marketing mix. Quickly identify the topics and content that resonate best, and then use that data to prioritize blog posts, social media schedules, search campaigns, and more.
Plus, with Integrated Insights for Salesforce Marketing Cloud, Oracle Eloqua, and Marketo, there’s no need to scour different data sources or hunt down hidden trends. Invite your marketing teammates to get subscriber engagement insights delivered right to their inbox every week.
Note trends in email sharing and evangelist behaviors to squeeze even more ROI from high-performing content
See how long subscribers spend reading your email, then compare read rates by device to identify areas for improvement