Overwhelmed by data overload?
Litmus cuts through the clutter. We’ll help you extract the right insights so you can understand, at a glance, what’s most likely to move the needle. You can see how long someone spends with your message—and even if they printed or forwarded it—to make more informed decisions. From segmentation to personalization, it’s never been easier to determine what will make your emails more effective.
“Litmus gives us the ability to use email meta-data for deeper insights on behavior, and enables Samsung to do targeted follow-up directly.”
Coen Van der Ven, CRM & Loyalty Specialist at Samsung
Go beyond opens and clicks
Brands that use Litmus Email Analytics see 16% higher ROI than those that rely on data from their email service providers alone. The reason is simple: Our powerful solution helps you pinpoint important nuances to improve segmentation, and to ensure each email is error-free.
You’ll learn which devices and apps your subscribers use most, so you’ll know which clients to prioritize as you test. And by drilling down to specific countries, states, regions, and cities, you can get even more granular with send times and copywriting components.
Drill down to reveal what resonates
Litmus analytics make it easy to improve personalization with every email you send. Quickly identify your best campaigns to inform content and design decisions, and then put those insights to work as you build even better strategies.
You’ll have detailed data that can be used to enrich customer profiles, right down to the individual level. Whether you want to enhance account-based marketing or simply fine-tune your message, Litmus provides the email insights you need to identify and replicate your most successful campaigns.
Apply analytics across marketing
Litmus doesn’t just equip you with insights to send better email. It helps you make better decisions across your entire marketing mix. Once you see what works best on your most dependable channel—email—it’s remarkably easy to increase conversions elsewhere.
Quickly identify the topics and content that resonate best, and then use that data to prioritize blog posts, social media schedules, search campaigns, and more. No need to scour different data sources or hunt down hidden trends. The insights you need are readily available and easy to glean.
Note trends in email sharing and evangelist behaviors to squeeze even more ROI from high-performing content
See how long subscribers spend reading your email, then compare read rates by device to identify areas for improvement