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Litmus Builder Essentials: How Teams Can Use Our Email Builder


Emails aren’t solely created by the email developer or designer. Often, copywriters, strategists, and other marketers get involved in the process. Ensuring everyone on your team can easily collaborate is vital to a successful email campaign.

In the third installment of our Litmus Builder Essentials series, see how a cross-functional team can use Litmus Builder to collaborate and produce great email campaigns.

Stay organized

As any project manager will tell you: The key to collaborating effectively across teams is organization. Well, organization and communication. Litmus can help you with both.

Set up email folders

When you log in to Litmus, the first thing you’ll see is your Dashboard. Here, you’ll view all your emails. On the left-hand side are your Folders. Folders are handy for organizing different types of emails for different purposes (e.g., marketing vs. transactional) or collecting specific emails together, like all of your weekly newsletters for a specific month.

All users in your Litmus account can view your emails and folders, so keeping things organized is the first step to productive teamwork. Using a naming convention for your emails and folders ensures the whole team can find the emails they’re looking for (e.g., Litmus Weekly).

At Litmus, we have folders for each of our regular campaigns—like Litmus Weekly, the monthly newsletter, Litmus Live, and webinars. Each folder name also includes the year to keep folders from overflowing with emails.

We also use a naming convention for our emails, so we know which specific email we’re looking at (e.g., 2021-06-10 Litmus Weekly).

Tip: Looking for just the folders you created? All you need to do is click “My folders.” Voila!

Store all your campaigns under one roof

Whether you’re using multiple email service providers (ESPs) for different types of emails, have just migrated ESPs, or create emails for multiple brands or departments, it’s very possible your emails are in a number of different places.

That can make it really hard to reference what an email looked like and what content was in it.

Litmus Builder can serve as a source of truth across your emails. We put this into practice ourselves!

As a team, we use one ESP for marketing emails and another for transactional emails. And we transitioned to a new platform in 2020. Despite those changes, we’ve been able to use Litmus Builder to store and reference our past emails—despite which platform they’re sent from.

Plus, you can easily sync your email from Litmus Builder to a supported ESP to keep your email up-to-date in both locations—no manual copying and pasting of code needed! This helps your team embrace an agile workflow as all team members have access to the most current email at all times.

Get collaborative

Some teams have dedicated designers and developers. Others share that responsibility. If your team divvies up email responsibilities, Litmus can help you collaborate more effectively.

Build a code library

There are email modules: pieces of code that you use over and over again in your emails, including headers, footers, and call-to-action buttons.

Creating these from scratch time after time is not only tedious and time-consuming, but also more prone to error. Code libraries allow you to easily store modules so they can be leveraged for building emails and shared across the team.

Make your own code library using Builder’s built-in snippets and partials. Email designers and developers can create reusable blocks of code that the whole team can access. This single repository of components is a huge help in maintaining code consistency—and helping your team build great emails faster.

Work together on emails

Working on a tricky bit of code? Share it from Litmus Builder to quickly and easily get help from a team member.

Send the link to the email file you’re working on directly to them via your communication app of choice. You don’t have to send physical files or attachments. Documents won’t be duplicated or re-saved in new locations. Changes are made live to the email file in the Builder project. Only one team member can make edits to any file at a time, so be sure to save the email file before sharing.

Have more than one person building emails? Litmus’ Visual Editor makes it easy for non-coders to jump in and edit or build emails. The best part? It doesn’t add any extra markup to your code.

See who made changes to your code (and restore any version at any time)

Litmus Builder’s Timeline keeps track of every change that’s made to your email.

looking at timeline GIF

Timeline shows you who made changes to your email and when, and lets you view the entire history of your email. Restore any iteration at any time, with a simple click of a button. Rest assured that no piece of code will ever be lost again—even if many people are involved in the email creation and review process.

Share your work with your team

Maybe your team isn’t working on the code, but they still want to see the email itself. You can share how the email renders across different email clients and apps before an initial send from your ESP, simply by creating a share link:

sharing from Builder GIF

Need to send your email for feedback? Most email marketers send a test email, then forward it to stakeholders. This usually ends up as several email chains with updates—which gets confusing, fast.

Give your colleagues a sneak peek of the email before it’s released by using the Share by Email feature. This allows team members to see what the email will look like—before it hits your subscribers’ inboxes.

If you’re on a Litmus Enterprise Plan, Proof makes collaboration easy. Streamline the review and approval process—and consolidate feedback—by allowing team members to comment directly on your email in Litmus. No more guessing on or deciphering feedback.

Keep tracking consistent

Measuring the success of an email campaign is vital. Marketers use services like Google Analytics and append urchin tracking modules (UTM codes) to the links in an email to measure post-click activity.

In the past, updating and ensuring tracking codes are correct has been the responsibility of the email developer, as these tracking codes were hard-coded into the email. They also had to be added in one by one—leaving high risk for error.

Builder’s Tracking Manager feature allows UTM and tracking codes to be added to emails—without needing to hard code them in. This makes it easy for anyone on the team to add, view, or update an email’s tracking code.

To add UTM codes to your email in Builder, simply click Insert, then UTM Codes. From here, type in the UTM code you want to use and choose which links you want to apply it to.

For Plus and Enterprise users, Builder makes it easy to add Litmus Email Analytics Tracking Codes. These tracking codes let you capture and view deeper engagement data, including read rates, geolocation, and which email clients and devices your subscribers are reading in.

To add your tracking code, click Insert, then Litmus Tracking. Then, create a new Litmus tracking code to insert right into your Builder email. Creating the tracking code will also set up a new campaign in your Email Analytics section. If you already have a campaign created, you can also choose the Use existing tracking code option and select it from the list.

The tracking code isn’t visible in the HTML code in Builder, keeping your code more concise while coding email. When you’re done building your email, you can compile the code, and your tracking code will automatically be added to the links in your email.

See how Tracking Manager works in the animated GIF below:

Inserting tracking codes in Litmus GIF

Litmus Builder is the ideal email creation tool that’s not just for the developer or designer in the team. Use Builder’s extensive toolset to create a more collaborative approach to your email workflow—and send better email, faster.

Get your team using Builder today

Now that you know what your team can accomplish in Builder, why not take it for a spin? No matter how many people are on your team—or how code-savvy team members are—Litmus Builder helps you develop more reliable campaigns quicker than ever before. And, don’t miss out on the next installment of this series: Best Practices for Creating HTML Email Templates in Builder.

Already a Litmus customer? Jump right in. Otherwise, try Litmus free for 7 days and see how Builder can improve your development process today.

Litmus Builder is more than just building emails

Quickly build and QA test on the email clients that matter most to your audience, and take advantage of reusable email modules and templates to reduce errors and maintain brand consistency.

See all the perks →


Learn more in our Litmus Builder Essentials series