Read Time: 3 min

This Month in Email: A Recap of Email Marketing in February 2023

Welcome back to This Month in Email—our new monthly series about the latest happenings around the world of email marketing.

Read on for the biggest headlines shaping the email industry in February 2023.

📰 News headlines

✨ Community happenings

ANA Email Evolution Conference took place on February 7th-8th, both virtually and in-person in Washington D.C., featuring speakers from leading brands and presentations from subject matter experts on how to leverage email to grow their business, engage with customers, and expand their knowledge.

📊 Email Client Market Share

Here are the top 10 most popular email clients from last month, January 2023:

  1. Apple: 58.72%
    1. Apple Mail Privacy: 53.00%
    2. Apple iPhone: 3.55%
    3. Apple Mail: 1.85%
    4. Apple iPad: 0.33%
  2. Gmail: 28.04%
  3. Outlook: 4.45%
  4. Yahoo Mail: 3.04%
  5. Google Android: 1.55%
  6. 0.72%
  7. Samsung Mail: 0.19%
  8. 0.08%
  9. 0.06%
  10. Windows Live Mail: 0.06%

Source: Litmus’ Email Client Market Share

🤖 The world of AI

Want more updates like this?

Subscribe to Litmus Weekly for the latest, handpicked email content and news you should know about—from both Litmus and the rest of the email world. 

Did we miss something? Let us know on Twitter!

4 envelopes in different colors

Hey, you. Yes, you. This isn’t your ordinary email newsletter.

Stay in the email loop, but not in a boring way. It’s like having a new email bestie who gets you. Not like your IRL friends who keep joking you’re a spammer (unless you are, in which case, we’re swiping left).