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A Look Back at 2022: The Year in Email Marketing

Did you know that on average, 1.5 billion email opens were recorded for every month this year? That’s 490 million more email opens than last year’s average (of 1.01 billion emails opens per month).

With such a high volume of email opens, it got us thinking about the year in email marketing as we wrap up 2022. How did email marketing change over the past year—and what caused those changes?

Join us as we take a look back at 2022’s biggest email marketing headlines and how they changed the future of email marketing.

(Stay tuned next month as we kick off our monthly blog series about the latest happening in the world of email.)

TLDR: data breaches, a big year for BIMI, and a lot of updates from Google.

 

January

February

  • Google announces plans for privacy change similar to Apple’s, which wiped $230 billion off Facebook’s market cap.
  • France’s Data Protection Agency (known as CNIL) finds the use of Google Analytics non-compliant with the EU GDPR.

March

April

  • Mailchimp confirms hackers used an internal tool to steal data from over 100 of its clients, with the data being used in phishing attacks on the users of cryptocurrency services.
  • Google delays when legacy G Suite users would have to start paying, with a no-cost waiting list option underway.

May

  • The Email Markup Consortium (EMC) is born—a community group working to improve the user experience, accessibility, performance, consistency, and reliability of email markup.
  • ActiveCampaign acquires Postmark and DMARC Digests.
  • Microsoft starts rolling out “One Outlook,” a new Outlook email client for Windows, to beta testers.

June

  • Google gets green light to exempt political email campaigns from spam detection for proposed pilot program from the Federal Election Commission (FEC).
  • Popular NFT marketplace OpenSea warns users of email phishing after a major data breach.
  • Mozilla Thunderbird shares plans to develop a full-featured email client for Android devices in collaboration with the K-9 Mail Project.
  • Internet Explorer 11 desktop application ends support on certain versions of Windows 10.
  • Italy’s DPA finds use of Google Analytics to be non-compliant with EU data protection rules.

July

August

September

October

  • Yahoo adds inbox management tools to its mobile app, including feature like “Free Trial” Tracker, Updated Package Tracking Alerts, and Receipts View.

November

December

That’s a wrap, 2022

Another year in the books for email marketing! Want to stay up-to-date with more email industry updates like this? Sign up for Litmus Weekly, featuring the best content from the world of email, the email community, and the Litmus blog—delivered to your inbox every Thursday.

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Kimberly Huang

Kimberly Huang

Kimberly Huang is a Content Marketing Manager at Litmus