Lily Worth
Latest posts:
How To Create Emails That Sell With Conversion-Centered Design (CCD)
Learn how to apply conversion-centered design principles to email marketing with these 9 tips—and craft emails that actually get people to take action.
The Litmus Team’s Favorite Emails of January 2022
See the email campaigns that caught our eye in January 2022 and the brands creating better subscriber experiences with email marketing.
The Litmus Team’s Favorite Emails of November 2021
See the email campaigns that caught our eye in November 2021 and the brands creating better subscriber experiences with email marketing.
The Litmus Team’s Favorite Emails of October 2021
See the email campaigns that caught our eye in October 2021 and the brands creating better subscriber experiences with email marketing.
The Litmus Team’s Favorite Emails of September 2021
See the email campaigns that caught our eye in September 2021 and the brands creating better subscriber experiences with email marketing.
The Litmus Team’s Favorite Emails of June 2021
See the email campaigns that caught our eye in June 2021 and the brands creating better subscriber experiences with email marketing.
How to Create Custom Mailchimp Templates That Actually Work Perfectly
Wondering how to create your own custom Mailchimp templates? Get expert tips & tricks to tackle the quirks and build an email template that actually works.
Trending in Email Design: Representation
See beautiful email examples of diversity and inclusive imagery. And find out why representation in email design matters to your subscribers and your brand.
The Best Way to Code HTML Email Background Colors and Gradients
Learn the best way to code an HTML email background color and gradients with the tips you need to make them work for Outlook, Gmail, Dark Mode, and more.
If Dark Mode is so great, should absolutely every email be dark?
In this resource, we tackle how, why and when to prioritize Dark Mode email.
Trending in Email Design: 3D Imagery
We explore some really cool 3D techniques that make your email's images pop.
Trending in Email Design: Photography
Take a look at and get inspired by how these brands breathe life into photography with exciting compositions.
Trending in Email Design: Geometry
The human eye is drawn to the power and symmetry of geometric shapes—and that’s no surprise. Geometric shapes have been familiar to us since our infant years and they’re around us constantly. Used consciously, the meanings geometric shapes hold can strengthen and elevate a message. Circles represent eternity and wholeness, squares offer equality and security, and triangles show movement and direction.
Trending in Email Design: Organic Shapes
Along with Mark Robbins from Salesforce, Marcel Becker from Verizon Media, and Jon Harmer from Google, we shared how the inbox is adapting to changing customer expectations and moving towards a more dynamic experience. We covered how topics like AMP, interactive email, privacy requirements, design trends, and more are changing the inbox experience today and in the years to come.Didn’t have a chance to watch the webinar live? Don’t worry. You can access the full recording and read the Q&A.
Trending in Email Design: Dark Styles
Dark email designs have been gaining momentum over the last year as various email clients and apps have rolled out Dark Mode support. Bright designs can create a very jarring experience when viewed in Dark Mode, so designers have started to consider a “Dark Mode first” approach, crafting inspirational creative that looks great for all subscribers, no matter which color scheme they set their inboxes to.Which brands do dark email designs well, you ask? Get inspired by these beautiful examples.
Animated PNGs in Email: An Alternative to GIFs?
Animated imagery is one of the top email design trends for 2019. Email marketers everywhere are looking to add movement to their campaigns—and the most popular way of doing that is by using the power of animated GIFs.But animated GIFs aren’t the only file type that allows you to add movement to imagery. Animated Portable Network Graphics—or APNGs—are an option you might want to explore, too.
Trending in Email Design: Bold Typography
Typography in email has been a hot topic of discussion for a number of years. Web fonts have enabled email designers to be more creative and helped brand identities stand apart. In 2019, the print and digital design world has seen a trend towards bigger and bolder typography—and this trend is now hitting our inboxes, too.Here are some examples of brands getting their message across with typography that’s big, bold, and beautiful.
Trending in Email Design: Bold Colors and Gradients
Next up in our "Trending in Email Design" series: In 2019, the use of contrasting colors is proving to be ever more popular, with conventional combinations pushed aside for more radical, vibrant choices. Experimentation with color saturation and intense gradients are contributing to more vibrant designs that can’t be missed.
Trending in Email Design: Custom Illustrations
Each year, we see new design trends shaping digital marketing—from the use of color and imagery to typography trends, interactivity, and more. In our “Trending in Email Design” series, we look at the hottest digital design trends—and dive into how they translate into email marketing.So far in 2019, we have seen a number of design trends hit our inboxes, and none more so than custom made illustrations.
