Stephanie Christensen
Stephanie Christensen
Stephanie is the Director of Content at Brightside. Previously, she was the Director of Content at Litmus, Content Marketing Director at FIS, and a freelance writer.
Latest posts:
Email Geeks: Save the Date for Litmus Live 2023 (And Apply to Speak!)
Save the date! Litmus Live 2023—the premier email event of the year—is back! Join us on September 11th-13th, 2023 (and apply to speak) for email insights, inspiration, and more.
Litmus Honored with 35+ G2 Crowd and TrustRadius Awards
Litmus has been recognized for top achievements through customer feedback for G2 awards.
Agenda and Speakers for Litmus Live 2022
View the Litmus Live 2022 agenda and speaker list for the most anticipated email event of the year—including our live and on-demand sessions to help you elevate your email program.
Simple Ways to Optimize Your Email Workflow with Litmus
Getting everyone on board with a new initiative or tool is hard. Here are our tips to help teams make the most out of their Litmus account.
Using Email Templates? Test These 8 Elements Before You Send
Most of the time, you don’t need a brand spanking new design to get your point across—what you have already works. That’s why an email template is the easiest way to streamline your email campaign. But using a template doesn’t let you off the hook from testing.Email marketing mistakes happen. We’re all human. With a template, though, we let our guard down. Because they often come “pre-tested,” we forget to test ourselves. Here are a few things you should definitely keep in mind when using templates—because no template is truly invincible.
Using Email Marketing Analytics to Drive Strategy
Applying your email marketing analytics to your broader business goals can drive more strategic impact.
Email Style Guide and Brand Guidelines: How to Create Them
Why you need to add an email style guide to existing brand guidelines for a consistent omnichannel experience.
What’s a Soft Bounce vs. Hard Bounce in Email?
Find out the difference between a hard bounce vs. soft bounce, what could cause them, where to find bounce information, and how to manage your email list.
Email Personalization Starts With Getting Your Data in Order
Here’s how to use the data you have on hand to deliver the email personalization you want to deliver—and how to go about getting it.
Are Your Email Marketing Metrics Being Impacted by Gmail Prefetching Images?
Here’s a closer look at when Gmail is prefetching images and ways you may want to reconsider some of your email marketing metrics to respond.
