This bank holiday email from Co-op updated the weather for each recipient, dependent on where they were. Based on that data the header image would change to reflect either an outdoor BBQ or some indoor fun instead. This email was live, so updated all over the bank holiday weekend! They also included a fun meat vs plant based poll!
P&O combined advanced kinetic coding, live email functionality to create a visually stunning, highly personalized pre-travel email. This email contains a personalized boarding pass, hundreds of dynamic variables automated to populate the what’s on board section, live sailing updates & currency conversion.
This email features a call to action specific to the device the email is opened on. This is a great strategy to encourage recipients to download your app. Android users user see the Play Store button and iPhone users see the App store button and the click directs to the correct store for the device.
This emails contains the top 3 most purchased ‘not Apple’ handsets in the last 7 days from mobiles.co.uk’s website. The products update live in-line with purchases made on site and the product details for each deal update live too – for example if the price, monthly cost or any other details change these are automatically updated in the email too.
To save time and reduce design resource Mobiles.co.uk merge hand-picked product SKUs into Kickdynamic tags to automate product content in their email. All the information in the product pod is dynamic, with network benefits swapping in and out depending on the deal (powered by visibility rules and data in the product feed).
Timers are usually positioned at the top of an email. In this example, Studio.co.uk have broken that rule and featured it at the bottom of their email. With compelling offers featured, when the recipient gets to the bottom of the email they see strong timer call to action. Once the offer was over the timer was switched out to an offer ended banner with a ‘win back’ message.
With products perfect for use at different times of day, Urban Decay switch out the content of their emails throughout the day. The clever, time-based content is paired with a timer counting down to the content swapping. Super relevant content and great messaging ensures recipients check back in with the email to see the latest content.