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Carin Slater

Carin Slater

Carin has been in email marketing since 2016. She's currently the Manager of Lifecycle Email Marketing at Litmus and is an expert at creating relevant, personalized emails—both transactional and marketing. She was previously an email developer at DMD and a Web Designer at Internet Brands.

Latest posts:

Blog

The Ultimate Guide to Email Preview Text

Unlock the full potential of email preview text with expert tips, best practices, and strategies to maximize impact of your email marketing initiatives.

How to Conquer Coding Emails for Dark Mode: A Guide For Email Developers blog header
Blog

The Developer’s Technical Guide to Coding Dark Mode Emails

Read this simple “user’s manual” for how to code emails for Dark Mode.

person learning how to add to calendar link
Blog

How to Create an “Add to Calendar” Link for Your Emails

Learn the HTML to make Add to Calendar links or ICS files in your emails for people to add your events to Google Calendar, Outlook, Apple Calendar, & more.

Email file size and load times
Blog

Guide to Email File Size and Load Times

Email file size and load size may not be the sexiest email topics, but they're critical to the overall health of your email program. We sat down with Carl Sednaoui, Director of Marketing at MailCharts, to get to scoop on everything email file size.

icon of a sun, with a toggle to an icon of a moon—representing Light Mode and Dark Mode
Blog

Ultimate Guide to Dark Mode [+ Code Snippets, Tools, Tips from the Email Community]

Read answers to FAQs around Dark Mode email, view code snippets, learn about different tools and tips, & download an all-encompassing "Dark Mode email" toolkit!

Blog

How to Add an Email Background Image Easily (+ the Code to Do It!)

Get the HTML code and design tips you need to create effective background images in your email templates. It’s easy to get started today!

Blog

How Litmus Created a Legendary New Year’s Eve Email (Yes, That One!)

Discover how we crafted a legendary New Year's Eve email and gain expert insights to create captivating campaigns.

illustration of Outlook email rendering
Blog

Outlook Email Rendering Issues and How to Solve Them

Wonder why your emails look bad in Outlook? Learn about the email rendering and display issues you may face and how to fix them for email perfection.

Responsive and Hybrid Email Design-4
Blog

Understanding Responsive and Hybrid Email Design

Learn the differences between the responsive and hybrid HTML emails, as well as their pros and cons.

illustration of an email coming out of an envelope, decorated with list tags on top of a purple blue gradient background.
Blog

The Ultimate Guide to Bullet Points in HTML Email

Adding bulleted lists in emails can be trickier than you think. This guide helps you create accessible and bulletproof HTML email bullet points. Read now!

illustration showing Litmus' email preview text hack
Blog

The Preview Text Hack You May Want to Use in Every Email [Updated]

Create white space after your desired preview text with our preview text hack: zero-width non-joiners (͏‌) and non-breaking spaces ( ). Learn how!

Blog

Optimize Your Emails From Top to Bottom With These 27 Tips

Learn tips and best practices for optimizing every aspect of your marketing emails, top to bottom.

icon of a sun, with a toggle to an icon of a moon—representing Light Mode and Dark Mode
Blog

Ultimate Guide to Dark Mode [+ Code Snippets, Tools, Tips from the Email Community]

Read answers to FAQs around Dark Mode email, view code snippets, learn about different tools and tips, & download an all-encompassing "Dark Mode email" toolkit!

How to code a CSS glitch effect
Blog

How to Code a CSS Glitch Effect in Email [+ Code]

Knowing some key email deliverability terms that influence whether your email will make it to the inbox as you intend, makes you a more empowered email marketer. Download our email deliverability cheat sheets for a handy reference to keep at your fingertips.

bulletproof email button
Blog

Your Guide to Bulletproof Email Buttons that Work

Looking for an email button that actually works, even in Outlook? Learn how to code yours correctly, plus the design best practices to get you clicks.

illustration of lego blocks
Blog

Email Modules: Your Secret to Working Smarter

Find out how email modules empower you to build error-free emails fast while still being creative. Learn how to get started with modular email design today.

Blog

Creating a Personalized Experience Using CRM Data

Discover how to create personalized email content using CRM data.

Blog

How to Create a Flip Card in Email

Learn how to code interactive cards in your email design.

Blog

Using Content Marketing Automation For Personalization

Discover the solution to the personalization manual build barrier by automating email content.

Blog

Color Me Gmail: Solve for Gmail’s Image Proxy Changing the Colors of Your GIFs

Learn how to solve for Gmail’s image -proxy changing the colors of your GIFs.

How-to-stack-things-on-mobile
Blog

How to Stack Columns in Responsive Emails

Wondering how to get your HTML email content to stack on mobile devices? We’ll show a few different ways—with code you can copy and paste today!

Blog

Making HTML emails instead of all-image ones is easier than you think

Converting all-image emails into live text emails is easier than you think. Learn how in this step-by-step guide.

viewing an email with email image blocking
Blog

Email Image Blocking: Answering the What, Why, Where, Who, and How

Seeing that your email images are not displayed? Learn more about email image blocking and how to ensure your design and message still get across.

illustration of link icon, showing blue links in email
Blog

Frustrated by Blue Links in Email? Conquer Them for Good

Get the code to prevent phone numbers, addresses, dates, and more from becoming blue links in email in Apple Mail, Gmail, Samsung Mail, and Outlook.

Person looking at computer with Gmail icon and blue links illustration
Blog

How to Fix Gmail Blue Links for an Email Dream Come True

Frustrated by your email’s blue link color in Gmail? Find out how to get rid of the dreaded Gmail blue links so your email marketing stays on brand.

Blog

3 steps to find the best email automation tool for you [+ Free Evaluation Template]

Looking for the right email automation tool for you? Learn how to understand your needs, features, and limitations. Get a free vendor evaluation template.

Outlook email bug fix
Blog

How to fix Outlook.com replacing “body” with “div” in your emails

Find out how to fix your emails after Outlook.com's latest update that turns the body selector into a div in your CSS, making your body tag into a div tag.

Carin Slater coding emails with Litmus Builder
Blog

10-minute emails: How I save time on development

Want a quick way to create emails? Learn how Carin Slater saves time on email development, down from a few hours to just 10 minutes—and how you can, too.

css animation in email
Blog

Understanding CSS Animations in Email: Transitions and Keyframe Animations

Email marketers and designers are constantly looking for ways to set their campaigns apart in the inbox. One of the more common ways to enhance emails is by adding animation and motion to a campaign. While motion in email has traditionally been achieved through animated GIFs, CSS animations can sometimes be a more effective technique.