Q4 2021
Loginless Review in Litmus Proof
Email reviewers no longer have to worry about spending time remembering yet another set of login credentials. With the ability to provide email feedback without unnecessary friction, stakeholders can breeze through the final step of your email QA process to get your campaign to market faster.
Automated Daily Reminders in Litmus Proof
Chasing down email approvals is a hassle and delayed feedback can result in missed deadlines and lost revenue. With the latest enhancements to Litmus Proof, email approvers now receive automated daily reminders with a single link to all their outstanding email proofs, ensuring no stakeholder approvals fall behind.
Reliable Opens in Litmus Email Analytics
Litmus remains committed to providing marketers with powerful, dependable, and actionable insights that can be used to increase marketing effectiveness and will empower marketers by separating the Apple Privacy-Impacted Opens from their reliable opens.
Adobe Journey Optimizer Integration
Every minute matters when it comes to creating great email. Litmus’ Adobe Journey Optimizer integration lets you test emails as you build, saving time, streamlining your email production and testing process, and letting you get the most out of your investment in Adobe Journey Optimizer and other email marketing tools.
Intilery Integration
The enhanced integration within Intilery makes it faster and easier to test emails as you build, so you can get more high quality emails to market, faster.
Q3 2021
Apple Audience Report
With Apple’s Mail Privacy Protection on the horizon, it’s critical your teams feel empowered to evaluate the potential impact to your business in order to plan for future success. The new Apple Audience Report in Litmus Email Analytics lets you quickly and easily build a baseline of engagement insights that can be used to plan and test new strategies. With information like Apple Dark Mode usage and a breakdown of Apple email clients and devices within your subscriber base, you can proactively gather key data before it’s no longer available to you to gain a better understanding of your audience now and in the future and empower your team to embrace change without blindspots.
Integrated Insights Report
Get powerful, holistic insights to optimize email campaigns and improve marketing effectiveness. The new Litmus Integrated Insights Report combines email performance data from your ESP with subscriber engagement data from Litmus in a single view, making it easier than ever to create more personalized experiences, optimize design and development, and improve campaign results.
Focus Mode
When building an email, you need as much space as possible to focus on your work and see the content you’re creating without distractions. Focus Mode in Litmus Builder allows you to remove distractions by easily hiding the surrounding navigation and toolbars to fully utilize space on your screen for creating great emails. When you’re done building, simply click to exit Focus Mode and move on to the next stage in your workflow.
Subject Line Editor
The subject line of your email is your opportunity to make a powerful first impression that drives your subscribers to take action. Crafting the perfect subject line is a critical step in your email production process and it’s now easier than ever to write, review, and test subject lines in Litmus! Save time and stay organized with the new ability to update and test subject lines on the fly without having to send a new email from your ESP or update the project name.
Save as Module
Breaking down commonly used templates and email layouts into reusable modules makes it easier to quickly create on-brand emails at scale. Now with Save as Module, you can quickly highlight a section of code in Litmus Builder and save it as a module in your Design Library with only a few clicks. Whether you’re just getting started in Litmus or adding new resources over time, it’s easier than ever to create new reusable code modules in Litmus.
Q2 2021
Drag-and-Drop Modular Building in Visual Editor
New drag-and-drop modular building in Visual Editor empowers your entire team to build high-performing emails, giving them the flexibility they need to create custom designs for every email project. It’s never been easier for all marketers—no matter their technical skills—to quickly produce customized, on-brand emails.
Categories in Design Library
Stay organized and create on-brand emails faster than ever with customizable categories in Design Library. Quickly sort and find brand-compliant code resources to collaborate more efficiently, scale email production, and get more high-performing emails out the door.
Litmus Extension for Adobe Campaign Standard
In addition to integrating with all of the technology and tools you rely on to create great email, you can now streamline your email building and testing workflow by testing emails (including those with personalized content) as you build in Adobe Campaign Standard with Litmus Extension.
ESP Syncing for HubSpot
Save time and get more error-free emails to market, faster—without the need to manually copy and paste code. Sync emails from Litmus Builder to HubSpot so any changes you make while building in Litmus automatically update in HubSpot.
Filter & Sort Email Previews in a Litmus Test
Optimize and accelerate your email testing with filters and sorting for Email Previews in your Litmus Test. Filter by keyword or device type to quickly jump to specific email previews or sort by popularity or previews flagged for edits or review to easily collaborate on tests, empowering your team to create an exceptional subscriber experience faster than ever.
Recent Email Previews Support & Updates
We’ve added support for Microsoft Edge and Office 365 Light Mode to complement our existing Office 365 Dark Mode support.
Q1 2021
Builder & Design Library Enhancements
Empower faster, more efficient, email creation and ensure emails are compliant with your brand guidelines by making it even easier for all team members to utilize reusable code modules, quickly insert images, and navigate code.
Litmus Extension for Pardot
In addition to integrating with all of the technology and tools you rely on to create great email, you can now streamline your email building and testing workflow by testing emails as you build in Pardot with the Litmus Extension.
Review GIFs in Litmus Proof
Enable stakeholders to clearly mark edits and suggestions on animated GIFs so you can reduce review cycles and get email campaigns out the door faster—all without switching between tools!
Recent Email Previews Support & Updates
We’ve added support for Apple iPhone 12 devices and Apple Mail on macOS 11 (Big Sur).
