December 2023
Connect the power of Instagram
Drive email engagement and create a consistent, omni-channel brand experience by showcasing your brand’s latest Instagram posts in your emails.
September 2023
Protect your emails with Litmus Email Guardian
Meet Litmus Email Guardian, the only solution that keeps an eye on your emails when you can’t be there. Email Guardian proactively scans your most crucial emails—like templates and transactional sends—alerting you of any changes so you can fix costly, brand damaging errors before you send.
Intuitive, effective personalization is within reach
We’ve put powerful, intuitive personalization tools at your fingertips – right within the Litmus platform you know and love.
Craft compelling email content, faster
Write the most captivating subject lines and email copy directly in Visual Editor, with a little help from Litmus Assistant—your AI-powered content optimizer.
August 2023
Give shoppers what they want—before they know they want it.
Harness the power of AI and your shopper behavior data to easily serve individualized product recommendations at scale to boost engagement and revenue.
Put your brand’s best foot forward with every send with new email testing capabilities.
Avoid costly email errors and protect your hard-earned brand reputation with new email QA checks—like BIMI validation, additional accessibility testing, and suggested email client preview tests.
Speed up email creation while maintaining brand consistency.
It’s never been easier to grow your email design system with email-ready modules from Litmus. With just one click, you can now add 20 customizable snippets, built and tested by the Litmus team, to your Design Library. Plus, new Code Formatting Controls help you code faster and more consistently to get high quality emails to market, faster.
April 2023
Ensure no subscriber is left in the dark with the new Litmus Dark Mode Coding Experience
Dark Mode shouldn’t be an afterthought – and now it doesn’t have to be. The new Dark Mode coding experience in Litmus Builder lets you perform a quick check to ensure your email has the essential code elements to support the Dark Mode experience and provides actionable guidance on how to optimize it.
Make every send accessible to all subscribers with Visual Impairment Filters
Creating accessible emails is always the right thing to do, but it’s not always easy. New Visual Impairment Filters let you see how subscribers with color vision deficiency experience your emails, ensuring every campaign results in exceptional customer experiences across the board.
Recent Email Previews Support & Updates
We’ve recently added support for Apple Mail 16. Pro tip: Remember to retest your email templates to make sure they’re fully optimized on the latest email clients!
