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Submissions Open for the 2021 Email Excellence Awards


Calling all email marketers.

Did you create an amazing email campaign you’re proud of in 2021? (Of course you did.)

Well, it’s time to show off all that hard work!

Here at Litmus, we understand all the effort that goes into strategizing, designing, and developing email campaigns that drive results. That’s why we want to recognize YOU and your team for your incredible efforts.

Introducing the 2021 Email Excellence Awards. Six lucky winners will each take home two tickets to Litmus Live 2022—one from each category plus another as the grand prize winner. The grand prize winner will receive an all-expenses-paid trip to Boston and a ticket to Litmus Live 2022 (we’ll pay up to $1,000 for the cost of travel and accommodations).

Read more about the submission categories below, and submit your application here.

2021 Email Excellence Award Categories

Last year, we gave out eight awards to some incredibly deserving winners. This year, the categories are a little different. Do you have what it takes? Read about each category below, draft your submission, and share it with us!

Best B2B Email

B2B (business-to-business) buying cycles can be complex—and email plays a critical role nurturing leads, retaining customers, and winning back lost deals. Great B2B emails grab and keep a prospect’s attention in a busy inbox. Sent an outstanding B2B email campaign in 2021? Tell us about it.

Best B2C Email

Consumer buying habits shift regularly—meaning email marketers need to not only keep up on changes to email clients and design trends, but also what’s happening in the market. If you created an amazing B2C (business-to-consumer) email marketing campaign in 2021, we want to hear about it and share it with the world.

Best Agency Email Campaign

Agencies, we know you produced some great email campaigns in 2021—and we want to celebrate your creativity. Share with us your most creative and innovative campaigns for a chance to win tickets to Litmus Live 2022, plus a spotlight to our audience.

Best Email Design

Designing emails takes incredible talent. With the thousands of ways an email can render to a recipient, accessibility requirements, and changing trends, an email designer is always tapping into a vast skill set to help achieve success in the inbox. Our Best Email Design Award lets you show off your skills and highlight what you’ve created to help transform email campaigns for your company or clients.

Best Personalization

There’s not a lot all marketers agree on—but 99% agree that personalization helps advance customer relationships, according to Evergage. The Best Personalization Award goes to the campaign that shows great understanding of the customer and great execution of personalized content.

Best Email First Multi-Channel Campaign

The best marketers realize their customers and prospects are looking for content in lots of places, but also know that email remains the highest ROI generator. The Email First Multi-Channel Campaign Award will be given to the company who best demonstrates omnichannel success with strategy led and innovated in the inbox, but provides relevant content through all channel selections in the campaign.

3 best practices for submitting your nomination

  1. Review the requirements. For each submission, we’ll need the title of your entry and a link to see the email campaign. Each category has its own separate requirements. Give the submission form a read through so you know what we’re looking for before you write your entry. (Check out submission requirements for each category here.)
  2. Draft your entry before submitting through the form. The entry form doesn’t save your responses so you’ll have to submit your entry in one fell swoop.
  3. Share a link to your email. You can use the “view in browser” link or a tool like Scope to share a link to your email.

Ready to submit?

Our panel of judges is looking forward to seeing what you’ve created this year! You have until 11:59pm ET on November 30th to fill out the entry form for each submission you have. We’ll review all submissions in early December and announce the winners and honorable mentions in each category in mid-December.

Submit your award application

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