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The Ultimate Email Checklist: 24 Things to Check Before You Send

Spelling error in a blog post? No worries. You can easily update it.

Broken link in a tweet? Delete and send another. Problem solved.

Wrong screenshot on a brochure? Costly mistake, but you can recycle and reprint before others see.

Mistake in an email? Uh oh. Most of the time, it’s not fixable.

We’re human. We all make mistakes. Sometimes these mistakes are more fixable than others and won’t negatively impact your brand. Other times, you’re not so lucky.

When it comes to email, most mistakes are permanent. There’s no “un-send” button. And since email has the highest ROI among digital channels, these mistakes can be very costly.

To avoid errors, every email—even pre-tested templates—should be tested before every send. While every brand has their own nitty-gritty checks (like using sentence case for headlines or including a privacy policy), we’ve gathered 24 of the most common—and critical—checks for every campaign.

The Email Marketing Checklist guides you through the steps of creating great emails, and gives you tips for avoiding common email mistakes. It covers how to:

  • Define your goals and audience
  • Optimize your inbox view
  • Craft your content
  • Optimize your design
  • Get your email delivered

The Email Marketing Checklist

Your pre-flight check for sending the perfect email.

Download the Checklist →

Or print it out →


Use the Email Marketing Checklist on your next campaign and rest assured that you’re putting your best email foot forward.

Looking for an automated, instant checklist of the critical components of your campaign? With Litmus Checklist and Spam Filter Testing, you can instantly test your emails in over 50 desktop, webmail, and mobile inboxes, and get a guided check of the critical elements that affect email performance and deliverability before sending. Try Litmus free today.