Brands use email insights to listen to what their subscribers and inbox providers are telling them. Without analytics, brands are deaf to both their cheers of happiness and their shouts of frustration—and without the right tools, you might not be getting all of the analytics you need to iterate on your strategy.

DEG, a full-service agency, uses Litmus Email Analytics to educate their clients and constantly improve their strategies. In this webinar, we chatted with DEG and they shared:

  • How they incorporate Email Analytics into their pre-send process
  • What a typical post-send performance analysis looks like for an email campaign
  • Examples of how they use these insights to improve their clients’ marketing strategy
Meet Your Presenters
Adam MacDonald
Adam MacDonald Director of Campaign Management, DEG
Tanya Littlefield
Tanya Littlefield Director of Customer Marketing, Litmus