Steph Knapp
Steph have been a Freelance B2B and SaaS Marketing Writer since graduating from The Ohio State University in 2016. She's passionate about helping others make a positive impact on the world—especially through email! Steph specializes in long-form copy and has helped us write guides, reports, blogs, and more!
Latest posts:
The Guide to Accessible Design in Email Marketing
Learn accessible design principles for designers and marketers. Create inclusive emails that are readable, engaging, and accessible to everyone.
The Litmus Team’s Top Email Tips for 2025
Get expert insights from the Litmus team on top email tips for 2025 to enhance engagement, optimize campaigns, and stay ahead in email marketing.
Data Management’s Impact on Email and Lifecycle Success
Learn the impact customer data management has on the marketing ecosystem. Discover how to use customer data and analytics to optimize your lifecycle marketing.
The Email Marketers Guide to Using List-Unsubscribe
In our ultimate guide to list-unsubscribe, we look at how it works and break down the details.
Everything Marketing Managers Need To Know About Email Subdomains
If you have a question about email subdomains, we have the answers. Here’s what you need to know about subdomains and their impact on deliverability.
Top Email Design Trends for 2024
This year you can expect to see more personalized emails, as well as more interactive emails. For the second year in a row, those two email design trends stood out above all others, according to a Litmus poll of more than 240 marketers.The next tier of email design trends included using more AI-driven content and live content, and simplifying email designs. The other eight email design trends that we asked marketers about received a bit less enthusiasm, although they’re all still likely to be important this year.
Free Email Marketing Tools that Will Save You Time (& Money!)
Do you want to update your email marketing tools while staying within your budget? Check out the top free email resources for your business today.
22 Email Marketing Metrics to Measure Success
Find out what email marketing metrics marketers use to track success, and see which of these email metrics and KPIs you should add to your own email reporting!
How to Use Email Typography That Speaks Volumes
Find out the ins and outs of email typography, learn the best fonts for emails and how to style them, and see examples of effective typography in email.
The Gmail Promotions Tab is Getting More Interesting
If you’re sending a promotional email, the Gmail Promotions Tab is a great place to land. Here are three new features that make it even better.
5 Tips for Season’s Greetings Emails (+ Examples)
Make holiday greetings emails a joy. Get messaging tips and see examples for Diwali, Thanksgiving, Advent, Hanukkah, Christmas, Kwanzaa, and New Year’s.
Is This Goodbye? How To Use Email Automation for Customer Re-Engagement
When a subscriber or customer goes quiet, the right email automation can save the relationship. Here are six re-engagement email types to use.
6 Post-Purchase Emails That Make The Sales Go Round
What comes after the sale? There’s a whole host of post-purchase emails you can use to increase retention and engagement. Here are our favorites.
What’s the Occasion? 5 Types of Milestone Emails To Try
When you want to make subscribers feel appreciated, milestone emails can do the trick. Here are five types to try plus examples to get inspired by.
How To Hello: These Are The Welcome Emails You Need
Learn 4 ways to win at welcome and onboarding emails, and get inspired by examples that have new subscribers and customers coming back for more.
Planning a New IP or Domain? Here’s How To Do an Email Warm-Up
When it comes to moving to a new IP, domain, or subdomain, you only have one chance at a first impression. Here’s how to do email warming the right way.
Dedicated vs. Shared IP: Which is Right For Your Emails?
What goes into deciding whether to switch to (or stay on) a dedicated IP address? Is it better than a shared IP? Here’s what to consider.
Our Favorite Singles’ Day Email Marketing Examples and Strategies
Singles’ Day emails are catching on around the world (not just in China). See 8 email examples to inspire your campaign plus strategies to start planning.
How to Do Email A/B Testing Right (+ 10 Easy Ideas to Start Now)
Curious about email A/B testing? Learn how to run tests the right way in just 5 steps. Plus, get 10 ideas of email elements you can start testing now.
How to Successfully Scale Your Email Team, Part 2: Processes
There are a lot of steps to get an email ready to send, and then you have to analyze results once the campaign has gone live. Let’s walk through some of our top tips.
How to Successfully Scale Your Email Team, Part 1: People
Sending great email isn’t easy. But sending great email at …
How SmileDirectClub Boosts Email Efficiency with Litmus
Ally Brown, the CRM Technical Specialist at SmileDirectClub, knows how important efficient email testing is. She works with the email team at SmileDirectClub to send millions of emails to customers, which means they have to use their time wisely. She shared with us that “every minute counts” in the email development process, and that the right tools and workflow mean the difference between sending a campaign out on time or not. What tools help her get the job done? Litmus and Salesforce Marketing Cloud.
Small Ways to Make Your Emails More Fun
Are there any small ways to make your email stand out? What are the clever little touches that can delight readers or leave a lasting impression? Here are 5 ways to add brand personality to your email program.
Does your brand need more than one ESP?
Your email service provider is the beating heart of your email program. It’s what connects your team’s ideas with your customer’s inbox, and it’s usually a big budget decision. There are scenarios when two—or three, or four—ESPs are better than one. In our latest State of Email Service Providers Report, we explored how teams of all sizes and structures send their emails. What we found were some scenarios that just might do better with multiple ESPs.
The Best Order Confirmation Emails Have Arrived
Nobody wants to submit an order online only to be met with radio silence or the bare minimum communication at best. Order, shipping, and delivery confirmation emails allow you to make the most of each sale. Here’s what they can and should do—and some great examples for inspiration.
How to Make Collecting Campaign Feedback Less Painful
For some email marketers, the email approvals process is too burdensome. On average, marketers spend 4.2 hours gathering reviews and approvals for a single email, which is usually longer than it took to code it. Others may be struggling with an email review workflow that’s too lax, leading to errors slipping through the cracks. Does it really have to be this way? Let’s explore.
The Power of Simplicity: 5 of the Best Password Reset Emails
Password reset emails are probably so far down your priority list you haven’t even written it down. This is an easy-to-overlook email, but it’s more important than you might think. Here’s what a great password reset email can (and should) do—plus some beautiful examples to draw inspiration from.
4 Strategies for Upselling Emails You Should Steal
Here are some upsell email best practices to add to your email marketing program.
Animated GIFs in Email: 10 Tips for Keeping File Sizes Small
Learn how to keep you animated GIFs in email a small size—with tips on compression, examples, resources, and more.
The Dangers of Last-Minute Changes to Emails (and How to Avoid Them)
“Oh, I’ll just make this one little tweak before we send…” Nope. No. Don’t do it. It may be tempting to make a small change to an email after it’s been approved and tested. Perhaps you want to tweak an image, add another section, or update a link. While it may seem harmless to make these small, last-minute changes, they can trigger a negative chain reaction.If you find yourself making changes to an email after it’s approved, it’s time to assess the situation.
The Best Content Planning Tools for Email Marketers
Email marketing comes with a lot of moving parts and sometimes, it’s hard to stay organized. Content planning tools can help email marketing departments stay on task, on time, and on budget.Instead of creating just another list of popular planning tools, we’ve polled hundreds of email marketers about what tools they use day in and day out. Here are a few interesting finds.
Do you need to call in backup? Here Are 5 Use Cases for Outsourcing Email Work
Let’s talk about outsourcing email marketing, because even marketing heroes need sidekicks sometimes.Our 2019 State of Email research of thousand of email marketers shows that only 1% of companies outsource the entirety of their email program. But when do you loop in outside help for email work?
