Lots of changes are happening when it comes to marketing analytics. Recent, major events are proving that. The death of the third-party cookie has been postponed from early next year to 2023. Apple announced their Mail Privacy updates hitting this fall will affect what data senders—you— will be able to know. Key data that gives marketers the power to personalize.

Check out this discussion from Litmus’ session at MarketingProfs B2B Forum on email analytics trends-to-date (backed by research from over 2,000 marketers) and how marketers are pivoting in light of recent changes. For example, did you know that brands that use third-party analytics to supplement their ESPs’ dashboards see a return on investment (ROI) of 45:1 vs. those who don’t report seeing an ROI of 36:1?

Get more stats like the above in the webinar, but also here’s a sneak peek of the topics we’ll cover:

  • Third-party analytics
  • Email performance visibility
  • Sharing email results
  • Inactivity management
  • Email deliverability
  • Return on investment (ROI)
  • Privacy changes

…and so much more.

Meet Your Presenter
Kaela Mazzola
Kaela Mazzola Product Marketing Manager, Litmus