What are the three pillars of a successful email program, you ask? The Pre-Post-Perform framework that we at Litmus believe will drive not only your email marketing program’s success, but also your overall marketing program. In this ebook, you’ll learn:

  1. How to create a strong, yet streamlined, pre-send process
    It takes a lot of work to get an email out the door, not to mention many teams are juggling multiple campaigns. We dive into the six steps in a reliable pre-send process and how to audit and improve it.
  2. How to use past campaigns to boost future performance
    Does your past hold the key to your future? When it comes to email insights, the answer might be yes. There are three steps you need to take to find actionable insights from your email performance that you can use to improve campaigns continually.
  3. How to use subscriber insights to improve other marketing channels
    Your email list is an engaged segment of your target audience, which means they can teach you a lot about what drives results. Breaking down silos and sharing insights across teams helps your company make informed marketing decisions.