Litmus + Oracle Responsys: The 3 Pillars of Email Marketing

Email delivers a consistently high ROI, but there are ways to make your efforts go even further. Are you using the three pillars of email marketing to streamline your processes, improve your email program, and drive a more successful marketing program? Dive into our ebook to learn how.

Litmus + Oracle Eloqua: 3 Pillars of Email Marketing
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What are the three pillars of a successful email program, you ask? The Pre-Post-Perform framework that we at Litmus believe will drive not only your email marketing program’s success, but also your overall marketing program. And our friends over at Oracle Responsys believe in the framework, too. In this ebook, you’ll learn:

    1. How to create a strong, yet streamlined, pre-send process. It takes a lot of work to get an email out the door, not to mention many teams are juggling multiple campaigns. We dive into the six steps in a reliable pre-send process and how to audit and improve it.
    2. How to use past campaigns to boost future performance. Does your past hold the key to your future? When it comes to email insights, the answer might be yes. There are three steps you need to take to find actionable insights from your email performance that you can use to improve campaigns continually.
    3. How to use subscriber insights to improve other marketing channels. Your email list is an engaged segment of your target audience, which means they can teach you a lot about what drives results. Breaking down silos and sharing insights across teams helps your company make informed marketing decisions.

Plus, in this special edition of The 3 Pillars of Email Marketing, you’ll learn how you can simplify the entire email creation process when you put the power of Litmus and Oracle Responsys together. Win-win!

Email marketing made better