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It’s that time of year where marketers (including us) like to take stock of the trends shaping our work to see how those trends might play into the coming months. While 2020 has changed a lot of what we do as email marketers, it hasn’t changed our desire to play Nostradamus.
That’s why we’re teaming up with our friends at Oracle to tease out some of the major themes from our recent State of Email Report and, more importantly, how those trends will impact marketers in 2021. Join us as we discuss:
- How COVID-19 continues to impact email messaging
- Why you need to prioritize privacy, trust, and personalization
- The importance of streamlining your workflow for changing teams
There’s a lot we can’t plan for in 2021. But, by looking at everything 2020’s thrown our way, we can plan for what’s possible and give our email marketing the solid foundation it deserves. Don’t miss this fun chat full of predictions from the Litmus and Oracle teams.