How do you build subscriber love? It’s the question everyone from copywriters to CMOs ask themselves all the time. Step one is figuring out what subscribers actually want. Step two is looking for ways to deliver it in a more thoughtful way than your competitors.

In this session, we’ll look at how the design, content, and cadence of your B2B email campaigns can combine to create an experience your subscribers can’t resist.

You’ll learn:

  • How visual design and creative content can hook subscribers
  • How to use analytics data to improve both
  • How to create a more thoughtful subscriber strategy
Meet Your Presenter
Jason Rodriguez
Jason Rodriguez Community & Product Evangelist, Litmus