Jaina Mistry
Jaina is an email geek with over 15 years of experience in email marketing. She started at Litmus in 2016 and as Email Marketing Specialist, and is now the Director of Brand and Content Marketing where she leads an incredible team focused on boosting brand awareness and creating content strategies that truly connect with people. Jaina was previously an Email Marketing Specialist at Padawan Group, and a Freelance Writer and Freelance Web Designer.
Latest posts:
2025 Guide to Creating Accessible Emails
It only takes a few small steps to make your emails more accessible for all of your subscribers. In this post, we'll discuss what those steps are and how they can make email better for everyone.
The Ultimate Guide to Web Safe Fonts for Email Marketing
Learn how to use web safe fonts in your email marketing campaigns to ensure consistent design across all email clients.
Email Deliverability: What It Is and How to Improve It
Find out what email deliverability is, why it matters and how you can improve it with strategies to boost the performance of your campaigns.
How to Segment Your Audience for Successful Lifecycle Marketing
Learn how to segment your audience for successful lifecycle marketing, enhancing email personalization for better engagement and higher ROI.
Contextual vs. Behavioral Targeting: Strategies & Insights
Discover how you can better optimize your approach to personalized marketing with contextual vs behavioral targeting strategies.
What is Email Segmentation? Key Strategies to Boost Engagement Across Industries
Discover the essential guide to email segmentation with advanced strategies, industry-specific tips, and expert insights to boost engagement and conversions.
The Best Dynamic Email Content Examples by Industry and Use Case
Discover how to increase subscriber engagement with dynamic email content.
How Email Marketers Should Navigate the Gmail Promotions Tab Today
Discover why Gmail's Promotions tab isn't the spam folder. Learn how to use it to enhance your email marketing and build stronger customer relationships.
Help! My Email Is Broken: Common Errors + Fixes
The world of email is full of potential pitfalls. Support for techniques can vanish without warning, and sudden changes to email clients’ rendering engines make it tricky for email marketers to understand what’s going to work where. Read on to learn common ways emails can break and how to fix it.
How is the health of your email program? [Checklist]
Check in on your email program health to ensure performance, deliverability, automations, and more are going great—and find out what to do if they’re not.
Email Inspiration: 16 Places to Look for Examples
Check out our roundup of the best places to find email inspiration, examples, and ideas. And, get tips on how to implement your newfound ideas successfully!
Say “No” to No-Reply Email Addresses (And What to Do Instead)
Don't use a no-reply email address! Here's what to do instead with your reply-to email address—including what they are, why they’re important, and how to handle responses.
8 Welcome Email Tips I’ve Learned From 6 Years at Litmus
Welcome emails help you engage new subscribers and hopefully, retain them! Learn 8 welcome and onboarding email tips for an impactful welcome journey
Feature Friday: How Kate Spade Uses Live Polls in Email
Email file size and load size may not be the sexiest email topics, but they're critical to the overall health of your email program. We sat down with Carl Sednaoui, Director of Marketing at MailCharts, to get to scoop on everything email file size.
Subscriber Email Examples to Boost Email Experience
Your subscribers need to have a great email experience! View subscriber email examples and download our free templates to help boost their experience. Read now!
More Than a Name: 10 Ways Marketers Personalize Emails
Discover 10 ways in which Marketers use personalization
Email Personalization 101: Preparation [Infographic]
Discover how to prepare for email personalization with our handy infographic.
Four Impactful Ways to Use Dynamic Email Content
Delivering relevant email content boosts engagement and ROI. Learn four ways to target subscribers using live dynamic email content
Boost Your Omnichannel Marketing Strategy with Email
Learn how to create personalized emails that get results.
What Causes HTML Email Breaks When Forwarding?
Unfortunately, forwarding an email often “breaks” the email. Learn why they break when forwarded and what you can do to minimize issues due to forwarded emails.
Email Deliverability Audit: How to Troubleshoot and Fix Your Email Delivery Issues
Troubleshoot your deliverability issues with an email deliverability audit. Learn how in just 6 steps—and get your emails out of spam and into the inbox.
How to Make Powerful Non-Profit Stewardship Email Journeys that Capture Attention
What are best practices for creating stewardship journeys with email marketing? Learn how to get started in 6 steps and see some real-life examples.
New in Litmus: Integrated Insights
Get ready to create emails in Litmus Builder. Learn more about both our code editor and visual editor—and how to speed up your email development workflow.
How to do an email audit
Once you've decided to migrate email service providers (ESPs), the next step is to do an email audit. In this blog, we'll show you the steps to take.
Hitting the right note: Learning how to show subscriber love
See how Litmus learned to hit the right note with their holiday greetings and “thank you” emails to subscribers and customers.
Newsletter Tips From Ann Handley… Validated!
Our weekly newsletter hit a bit of a slump. So, we made some changes with a couple newsletter tips that Ann Handley also recently shared. See what they are.
How to Interpret Email Analytics to Inform Your Strategy: Webinar Recording + Q&A
We chatted with Litmus customer DEG as they shared how they use Litmus Email Analytics every day.
Litmus Makes the List of Inc.’s Best Places to Work
At Litmus, we pour a lot of time, love, and energy into making Litmus an exceptional place to work—one that empowers all of us to do our best work alongside exceptional team members. I am fortunate to witness how this hard work is paying off every day, and I’m proud to say that others see it, too.We’re excited to announce that Litmus was named one of the 2020 Best Places to Work by Inc. magazine.
6 Tips on Sending Effective Email During a Crisis
Whether you need to send messages about impact to events, inventory, services, or to simply say things are operating as usual, here are some hands-on tips you should follow to make sure the emails you send in times of a crisis are error-free and build trust in stressful times—even if your team needs to send them ad-hoc.
A Partner You Can Trust: Litmus Successfully Completes SOC 2 Examination
At Litmus, we talk a lot about Trust. In fact, Trust is one of our core Litmus principles. Trust permeates everything we do at Litmus. We want Litmus to be a partner you can count on, so we constantly improve the reliability of our product, always focus on having the best customer support, and put privacy and security at the center of everything we do.Litmus is very proud to have successfully completed the SOC 2 Type 1 examination on August 31, 2019.
Emails Litmus Loves: Birthday Emails Worth Celebrating
“Surprise and delight your subscribers!” It’s a phrase email marketers read and hear often. A popular option for brands to do just that is a birthday email—an automated email sent on the subscribers’ birthday. But what makes an effective birthday email?I celebrated my birthday this month—and my inbox was chock-full of emails from brands helping me celebrate. But there were a few that stood out. Here are the five birthday emails I loved the most and what tactics you can steal from them to really surprise and delight your subscribers on their birthday.
Email Designers, Here’s Your Next Challenge: Apple’s Dark Mode
Apple announced that macOS Mojave, Apple’s upcoming 15th release of its desktop operating system, will be shipping with a prominent new feature: Dark Mode. Here's what that means for email designers.
Marketers Can’t Wait to Use AMP for Email, But Here’s What Will Be Holding Them Back
Marketers are very excited about the prospect of leveraging AMP to easily create interactive experiences for their audiences. But marketers’ excitement isn’t the only factor that will influence the adoption of AMP for Email. In fact, there are some major hurdles that might hinder marketers from even getting started with creating AMP-powered emails.
8 Email Hacks You Never Knew Existed
At Litmus Live 2017, we asked the community to share their never-before-seen innovative email hacks—from coding tricks to use in email to tools that can help you improve your day-to-day workflows. Today, we’re making these sessions available to everyone. Read on for tricks and techniques you never thought were possible in email.
Top 10 Litmus Community Discussions of 2017
There were over 800 new discussions posted to the Litmus Community in 2017—you email geeks are a chatty lot! As we say goodbye to 2017, we take a look back at some of our favorite discussions from the Litmus Community from the past 12 months.
Samsung Now Available in Litmus Email Previews
Samsung is the most popular Android device manufacturer. As of December 2017, Samsung devices held 47% of the Android market share. Learn how you can optimize your email templates to render perfectly in Samsung Mail with this blog post.
Everything You Need to Know About Gmail Rendering: Webinar Recording
Gmail is a headache for people who make and send email. A major update to the Gmail rendering engine rolled out support for embedded styles and media queries. However, post-update there still remains a lot of rendering fragmentation, causing a lot of confusion in the email community.In this webinar, Product Manager and resident email hacker Kevin Mandeville provides a detailed walk through Gmail rendering, covering key aspects of the update.
Samsung Now in Email Analytics
At the beginning of May 2017, Samsung devices accounted for over 50% of the Android device market share, making the Samsung the most popular Android device manufacturer in the world. With this level of popularity, you’re likely to have some Samsung device owners in your subscriber list.Now you can see just how many of your subscribers use a Samsung device to open email with Litmus’ Email Analytics.
3 Keys to Understanding Email Rendering on Android
Understanding Android is hard, even for the savviest email geek. That’s why many marketers feel uncomfortable troubleshooting email and talking through Android strategies with clients or developers. To help you facilitate those conversations, here are three keys to understanding email rendering on Android.
How Marketers Can Use Litmus with Any Email Marketing Tool
Here's how you can seamlessly incorporate Litmus into your email workflow, regardless of the email marketing tool you’re using, to improve your email marketing and reduce the risk of unintentional mistakes in your emails.
T-Online.de Previews Now Available in Litmus: Here’s Everything You Need to Know
We're excited to announce that T-online.de is now available in Litmus Builder! Here's what you need to know about this German client—and how it will render your email designs.
This Month in Community: Strict Brand Guidelines, Advent Calendars in Email, Mobile Optimized Retina Images, and More
The Litmus Community is the place for email designers, developers, and marketers to discuss their craft, talk about industry news, and join in the (occasionally) controversial rant and discussion. In case you haven’t been keeping up, here’s what happened this month in the Community.
7 Myths of Email Development
Over the years email developers created all types of “best practices” to help others get started with email coding, or to act as reminders for those in the trenches of what email developers can and can’t do. But those have changed, and keep changing. Here are seven email development myths that have been around for ages, and why it’s time to finally put them to rest.
Community Spotlight: Ted Goas
The Community Spotlight is a blog series highlighting some of the amazing members of the Litmus Community. This time we’re chatting with Ted Goas, a product designer and the brains behind Cerberus, a set of responsive patterns for HTML email. Be sure to follow him on Twitter and check out his posts on Medium.
Windows 10 Mail Email Rendering Support + Quirks
Windows 10 Mail is one of the newest email clients to be added to Litmus Previews. To help you get the most out of your email previews, we’ve highlighted what its email rendering support is like and any quirks you can expect to see in it.
Comcast Previews Now Live in Litmus: Discover How It Renders Email
Comcast began providing internet back in 1996, and is the largest ISP in the United States, with over 22 million subscribers. With its huge market share and age, you shouldn't be too surprised to find Comcast email addresses in your database. Be aware of how your emails will look to those customers in our guide to Comcast's support and quirks.
Gmail Now Supports display: none;: What It Means for Your Email Designs
Gmail made a small change that has some big implications for email designers. See what the latest update to Gmail's rendering engine means for your email campaigns.
CSS Inlining in Email: What It Is + How To Do It [Webinar Recording]
CSS inlining is crucial for building bulletproof emails. In this actionable webinar, Kevin Mandeville, Litmus’ own email design extraordinaire (and the guy who embedded a live Twitter feed in an email!), takes you through the CSS inlining process from start to finish. He explores exactly what inline CSS is and why it’s essential for creating bulletproof HTML emails that look great everywhere.
How to Code A Live Dynamic Twitter Feed in HTML Email
As we started nailing down logistics for The Email Design Conference 2015, conversations about making our launch email bigger and better than last year’s began. Due to its unique HTML5 video background technique, last year’s email generated some serious buzz. How could we top that? After many brainstorming sessions, we decided to use the common approach of dynamic content, but with a twist. We used a unique implementation to create a live Twitter feed in an email. Yes, a Twitter feed in an email.
