Holiday shoppers will soon be making their lists and checking them twice. And it’s no secret that email marketing offers a direct relationship with customers that want to hear from you and want help with gift inspiration. Because of this, it’s important to start crafting a strategy early to meet shoppers throughout their journey, all season long. One that can include tapping into personalized messages with perfectly selected gift ideas, segmentation to reach those abandoned carts, reminding people to purchase, or to help raise charity dollars before the year’s end.
With inboxes being so crowded during this season, it might be beneficial to not concentrate your email marketing efforts around the holidays. Especially around Black Friday—competition is incredibly high—more so if you’re leveraging promotion/discounts in your emails. Instead, you could use this time to generate brand recognition and loyalty among your subscribers with more genuine email messaging.
For many businesses, this time of year is the most lucrative, but also the most stressful as inboxes get more crowded and attention spans get shorter.
Take it easy this year by planning in advance with the help of our Holiday Marketing Guide.
This guide will help you discover:
- Email strategies that will inspire shoppers
- Ways to add value, and gain attention, in the inbox throughout the holiday season
- Inspiring holiday email examples from some of your favorite brands like Hunter Boots, Endy, and Boux Avenue.
It’s never too early to start planning your holiday email marketing. Find out how to optimize your season’s greetings, and your revenue, to make the season jolly and bright.
Martyn Lee is a Design Associate at Litmus